Allure doesn’t care that it offended a ton of people with their afro tutorial done on a white woman. Although social media was up in arms over the magazine, Allure offers a dumbfounded explanation.


“The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless—and pretty wonderful,” Allure told Buzzfeed.

Sure, use your hair as a form of self-expression but don’t use a style that black people have proudly rocked, without crediting black people.

If you want to walk around looking like Bob Ross, sure that’s your prerogative, but don’t act as if a white woman rocking an afro is something ‘normal’.

Cultural appropriation will never be cute. Whether it’s a white woman rocking a fro or cornrows. In the words of the great Paul Mooney, “Everybody wanna be a nigga but nobody wanna be a nigga”.

Image Credit: Augusta Falletta/Allure/Twitter

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