There’s no denying the fact that Serena Williams is the greatest athlete ever, but she’s also one of the less endorsed in her sport. Well, least compared to Maria Sharapova. The disparity between Sharapova and Williams’ off-court earnings has been well documented. Tall and blond is obviously more ‘likable’.  Sharapova is the highest paid female athlete and not because of victories.

In a recent interview with the New York Times, Williams spoke about the difference between her and Sharapova and those who choose to endorse Sharapova:

If they want to market someone who is white and blond, that’s their choice. I have a lot of partners who are very happy to work with me. I can’t sit here and say I should be higher on the list because I have won more. I’m happy for her, because she worked hard, too. There is enough at the table for everyone. We have to be thankful, and we also have to be positive about it so the next black person can be No. 1 on that list.

Never mind the fact that ‘next’ should be Williams, or should we say ‘current’. But Williams handled the response with dignity as usual.

“Maybe it was not meant to be me,” she added.

“Maybe it’s meant to be the next person to be amazing, and I’m just opening the door. Zina Garrison, Althea Gibson, Arthur Ashe and Venus [Williams] opened so many doors for me.”

As Williams competes in the U.S. Open over the upcoming days, hopefully she’ll show these endorsers what a real winner looks like. Again.

Image Credits: NFL/Getty Images

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  • Saramel

    What I don’t like is that even in sports people have to be now sexy.You can’t be just good at what you do you have to be sexy to be popular and to get more endorsement deals.I think it is particular unfair for women because our looks are always emphasized even when your job has nothing to do with it.The problem is also that Serena is not considered feminine in the mainstream media e.g. slender,tall,not a lot of muscles,narrow shoulders as Naomi Campbell,Kelly Rowland OR curvy with not a lot of muscles as Beyonce,Nicki Minaj,Kim Kardashian.Also in black communities is her body not seen as feminine as the one from Beyonce or Nicki Minaj.It is not fair but this is the reality.Sure color does also play a huge role but if she would look more like the other black celebrities it wouldn’t be that extreme with getting less endorsement deals as Maria Sharapova.

  • KAA659

    B.S. I would buy anything Harris Faulkner endorsed, and I don’t know if she even owns a racquet.