There’s a strange new trend catching on with some men in Nigeria–tattooing their bottom lip pink.

While some have called the move feminine, one tattoo artist said that’s not the reason men are choosing to permanently color their lips. So what gives? Apparently, to some, black lips are scary.

“When people go for interviews, they will look at their face and lips, and people will be scared of their lips because they are black,” John, a tattoo artist, explained in a video by Nigerian news outlet BattaBox.

John allowed BattaBox to film while he tattooed a customer’s lip and explained he sees 7 to 10 men per day who want the procedure.

The painful session takes about 30 minutes, but according to John, it lasts forever if coupled with a special cream he sells to customers.

While it’s unclear just how popular this trend is, one customer said he has a very specific reason why he wanted to get it done.

“It’s a mens fashion label,” the customer told BattaBox. “It’s to get the girls.”

Hmm…I’m thinking there’s an easier–and safer–way to impress women.

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  • AfroCapricornette

    Truth be told, most of the guys that do these are veeeery gay. They’re usually not outta the closet but effeminate enough for people to ‘know’. People believe that guys who do this are gay and do it for the attention of other guys. Trust me, if you see the end result, you’d puke. Fugly! Imagine bubblegum pink lipstick on just one lip lol. Smh…

    • Mary Burrell

      I kind of wondered if these guys were just gay men because otherwise this madness makes no sense.

    • AfroCapricornette

      A lot are closeted guys as they cannot be out there and many of the guys that do these are of the lower income economic strata. Very little to do with ‘self hate’ or ‘colonized mind’ like comments suggest though ugly and weird trend that’ll die in months. I remember hearing as a child that people who smoked weed constantly were always found out by their very dark lips (dunno if this is true) and if some of these guys are doing this for interviews, then anything to get a job, right?

    • Mary Burrell

      Wow, i trust and respect your opinion

  • This is stupid.

  • dirtychai

    Why don’t they just wear some pink lipstick?

  • Dr.Rue

    Ughhh Black people…let’s stop it.