Now this is a santa I can get down with. Meet Toronto based model, Paul Mason, who is being called “Fashion Santa.”

Sure, he has the white santa beard, but thank god, he doesn’t have the blubbery santa belly.

Mason is using his good looks this season to help kids in Toronto and his efforts have gone viral.

At Toronto’s Yorkdale Shopping Centre, Mason is helping raise money for a charity that benefits sick children.

As part of its Fashion Santa holiday campaign, the Yorkdale mall will donate $1 to the SickKids Foundation for every selfie posted using the hashtag #YorkdaleFashionSanta, up to a total of $10,000.

The 51-year-old model, whose career spans 20 years, said he’s shocked  by the viralness of this year’s campaign, especially since he’s been doing it for going on two years now. But you know, sometimes it takes a while for these things to catch on.

But seriously, I need to book a ticket stat to pay Fashion Santa a visit. But unlike the ‘real’ santa, Mason says he’s not letting people sit on his lap. Damn.


For more swoon-worthy photos of Mason, check out his Instagram.

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