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While on a promotional tour for his latest film Chi-Raq, Spike Lee said America needs “to do something about guns.” Apparently, that wasn’t just lip service. The director led an anti-violence march in New York City, and he recently teamed up with some of the NBA’s biggest stars to take the message directly to their adoring fans.

In a touching PSA featuring Steph Curry, Joakim Noah, Chris Paul, and Camelo Anthony, victims of violence share how their lives have been affected by guns while the NBA players encourage others to put down their weapons.

The spot was produced by Everytown, an organization working to end senseless gun violence, and will air throughout the holiday season.

Take a look.

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