This is the all too common story of how 15 words turned into something like 1,500 side-eyes for a brand that forgot to make sure every single thing they tweet is Black Twitter proof.

On Thursday morning, Whole Foods tweeted what I’m sure they felt was just another unique recipe, telling their 4.8 million followers “how to cool collards.” What followed were a slew of responses from Black Twitter which could best be summed up as #WhereDeyDoDatAt, as people all over the Internet wondered what this peanut-laden concoction they never saw in their greens on Thanksgiving was about. See hilarious gifs below.

While most people on Twitter were simply appalled at the thought of putting anything other than back fat, neck bones, pork, or turkey necks in their “collards,” one writer on CNN was especially offended at Whole Foods’ message, writing of the tweet on CNN Money saying:

I was annoyed too, because like other African Americans, I’m tired of people “discovering” things that have been a part of black culture for hundreds of years.

These days everything has kale and collard greens near it, on it or in it, just like quinoa a few years ago. But collard greens, kale, mustard and turnip greens have always been staples of African American culture. Greens are actually part of West African cuisine where the slaves were captured.

Collard Greens are a powerhouse food and easy to cultivate. During slavery, African Americans needed crops that could be easily maintained during their down time since they worked thirteen hour days.

What African Americans reacted to on Thursday is the way their culture has been co-opted.

So white people can’t eat collard greens now because of their West African roots?

Sure, Whole Foods could have gone into the deep, dark history of greens in America but I guarantee someone — actually many someones — would’ve still had a problem with that because this whole backlash is just another example of people wanting to be mad about something. In no way did Whole Foods act like they discovered greens, they just shared some healthy ways (because they’re Whole Foods) to cook the oft overlooked nutritious green even many African Americans outside of the south don’t eat on a regular basis — or at least without all the customary fixin’s noted above. Me thinks this whole backlash is much ado about nothing. You?

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  • Collard greens have many health benefits. They have vitamin K, vitamin A (in the form of carotenoids), manganese, vitamin C, dietary fiber, and calcium.. In addition, collard greens are a very good source of vitamin B1, vitamin 6, and iron. We should be outraged at racism. I don’t view this as something that we should have our total priority in looking into. We know about how some people use collard greens in a stereotypical slam against black people, but in this case, I’m not offended at what Whole Foods did. Likewise, Black Twitter has the right to express their views. They have free speech rights too.

  • Ang

    Some people apparently have nothing better to do. It’s food. People are going to come up with new recipes. Get over it. You don’t have to like it or eat it. Whole Foods’ tweet doesn’t mean white people don’t know what collard greens are. Everyone who makes greens is not required to make them like soul food. People on twitter overreact to things that barely deserve a reaction at all.

  • Rizzo

    wow … they put peanuts in their collard greens … oh well. the peanut is also a staple of the south. why not mix the two. they forgot the cornbread in the picture.

    • Shirl Hopkins

      try the peanuts they add a great taste texture. not sure how they turn out if u boil your greens though

    • Rizzo

      I have heard that boiled peanuts are very popular in some parts of the south. maybe together the two might make a new great taste sensation — with a little cornbread — and maybe apple cobbler for desert.

  • Reina Benoir

    It’s not that serious. Granted if too many white people get to liking them the price will go up as what happens when they Columbus -er “discover” something but otherwise

  • Jcole132

    Is it just me, or am I the only one who feels un-offended by this? Lol I mean, it’s Collared greens, we may eat them a lot but we aren’t the only ones who know what they are.