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Instagram’s Barbie Savior is poking fun at people who suffer from the “white savior complex,” a term used to describe white westerners who travel to third world countries and make the entire journey an exercise in self congratulatory #sacrifice.

The account, created five weeks ago by two white twenty something year old women (who has chosen to remain anonymous), already has over 22,000 followers. Its creators are self professed former white saviors and say they draw from their own experiences of volunteering in East Africa.

“We were never as ‘savioresque’ as Barbie Savior, but we did things back in our White Savior days that we regret,” the creators told The Huffington Post via email.

“It really just started as a joke between us, a way to get some of these things off of our chest. Its hard to pinpoint the irony at times in real life… the wildly self-centered person veiled as the self-sacrificing saint.”

They’re shining the spotlight on people who fetishize and over-sentimentalize the experience of visiting Africa; those who turn smiling African school kids into living photo-ops, with captions like – “happy everybody is even though they’re so poor!“ and who never seem to specify exactly what country in Africa they actually visited (because you know, they’re just visiting the whole thing).

“The attitude that Africa needs to be saved from itself, by Westerners, can be traced back to colonialism and slavery,” added the creators of Barbie Savior. “It’s such a simplified way to view an entire continent.”

So to get their point across, they decided Barbie Savior’s Instagram would be full of satirical and outlandishly photoshopped images topped off with even more over-the-top hashtags and captions.

What are your thoughts on Barbie Savior? Is she doing a well enough job of hitting the white savior complex where it hurts?

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