Advertising

If you’re considering advertising on Clutch Magazine Online, there are a number of things you may be interested to know about us. We are not your typical online magazine. Clutch is a vanguard media outlet ’ushering in the new era for young contemporary women of color.’ What does that mean? It means that Clutch Magazine is a reflection of the dynamic perspectives and interests of women today. We leave no stone unturned when it comes to presenting relevant material to our readers – but we do have standards, and there are some specific things that you will never see on Clutch:

Conformity: It is our mission to present fresh, original material to meet the needs of our multi-faceted audience.

Slanderous and Malicious Content: Simply put, we’re not in the business of espousing – or provoking – hateful sentiments.

Rigidity: Clutch Magazine Online is an organic weekly, which means we are shaped by the evolving needs of our culture, and in turn, our readers. We regularly evaluate our subject material, usability and much more in an effort to become the ultimate resource for today’s young woman.

Mindless Content: We pride ourselves on offering intelligent, thought provoking material. Many of our readers are critical thinkers and rely on Clutch to provide a vast array of themes with a smart, hip voice.

Non-Progressive Messages: Clutch rejects all forms of intolerance, cultural stagnation and encourages our readers to maintain open minds, and hearts. This includes the propagation of negative stereotypes of any kind.

Blind Celebrity Worship: There are a multitude of celebs that we openly support, and offer praise, but we at Clutch always remain true to our values. We only show appreciation to those who are in harmony with our mission.

Reader Profile

The Clutch reader dares you to define who she is. She’s complex, yet simple. She’s stylish, but doesn’t chase trends. She’s romantic, but knows practicality is key. She dances to the beat of her own drum, creating a force that others can’t help but to follow. She breaks the mold, shatters stereotypes and refuses to be placed in any box. She’s a mother. A sister. A best friend. A daughter. A lover. She’s a woman.

• She loves to travel and experience new things…
• She wants to feel inspired and empowered…
• She loves her girlfriends and would do anything for them…
• She is driven, ambitious and confident…
• She strives for the very best in life…
• She wants to be healthy and fit…
• She is very tech savvy…
• She blogs and reads others on a daily basis…
• She is educated and positive…
• She sets trends for others to follow…
• She makes smart purchases…

The Clutch Reader is Global:

United States
Top Cities: New York, California, Chicago, Atlanta, Washington D.C.
Canada
United Kingdom
France
Germany
* For statistics please request our media kit.

The Opportunity Has Presented Itself To:

• Attach your company to one of the fastest growing online magazines and communities for African American/Black Women.
• To connect with the influencers and trendsetters in fashion, beauty, music, art, technology and more.
• The chance to create a social media campaign with a leading social media portal for Black Women.
• Increase visibility and presence in the Black community.
• Provide engagement with your target demographic.
• Receive real time feedback from your target.

Clutch Interactive Sales Contacts
advertising@clutchmagonline.com

Self-Serve Advertising (Small Businesses Only)

Our Self-Serve Advertising portal allows us to help give back to the brands, designers and individuals who love and support us. As an emerging online destination, we know how hard it can be to get the support and visibility you need to grow and we would love to help be an outlet to help get you in front of those you would like to reach.

To learn more about Self-Serve Only please visit www.clutchmagonline.com/self-serve-advertising.