With the rise of the online sector as the primary source of news, CLUTCH has been an industry leader in forging the movement into the digital age for its target demographic. Online publishing has been in demand from viewers, with people demanding news immediately and conveniently. With a site that has been accumulating steady increase of viewers each quarter since its inception, CLUTCH has proven that there is a market for Black women that hasn’t been filled before.

Reminiscent of ESSENCE in its appeal but unique in its platform and content, CLUTCH is the only online magazine for the African-American woman that is updated numerous times daily and releases a full issue every Monday. CLUTCH is also the first blog network that caters to women of color, offering the newest and important news in fashion, entertainment, designer brands and parenting. Every facet of today’s multicultural woman is explored -the conscious mind, the clothes mind, the social mind, and the progressive mind in a medium that enables instant feedback and user-friendly interaction.

With weekly interviews with the biggest names in the world (Russell Simmons, Diahann Carroll, Sheila Johnson, Sanaa Lathan, John Legend, Suze Orman, among others) along with contributions by some of the most eclectic minds of this generation, CLUTCH has barely scratched the surface of how potent it can become. Insightful analysis of pertinent news, celebrity interviews, internationally recognized designs and easy-to-use social network tools serves to provide a solid framework for which to continually improve. Declining newspaper circulation and outstanding content are two of the biggest reasons why CLUTCH will continue to be a force. With relevancy, engagement and style our constant focus, CLUTCH is a publication that has yet to see its best days.

Reader Profile

The CLUTCH reader dares you to define who she is. She’s complex, yet simple. She’s stylish, but doesn’t chase trends. She’s romantic, but knows practicality is key. She dances to the beat of her own drum, creating a force that others can’t help but to follow. She breaks the mold, shatters stereotypes and refuses to be placed in any box. She’s a mother. A sister. A best friend. A daughter. A lover. She’s a woman.

She loves to travel and experience new things…
She wants to feel inspired and empowered…
She loves her girlfriends and would do anything for them…
She is driven, ambitious and confident…
She strives for the very best in life…
She wants to be healthy and fit…
She is very tech savvy…
She blogs and reads others on a daily basis…
She is educated and positive…
She sets trends for others to follow…
She makes smart purchases…

The CLUTCH Reader is Global:

United States
Top Cities: New York, California, Chicago, Atlanta, Washington D.C.
Canada
United Kingdom
France
Germany
* For statistics please request our media kit.

The Opportunity Has Presented Itself To:

• Attach your company to one of the fastest growing online magazines and communities for African American/Black Women.
• To connect with the influencers and trendsetters in fashion, beauty, music, art, technology and more.
• The chance to create a social media campaign with a leading social media portal for Black Women.
• Increase visibility and presence in the Black community.
• Provide engagement with your target demographic.
• Receive real time feedback from your target.

CLUTCH Interactive/Blog Network Sales Contacts
advertising@clutchmagonline.com

Self-Serve Advertising (Small Businesses Only)

Our Self-Serve Advertising portal allows us to help give back to the brands, designers and individuals who love and support us. As an emerging online destination, we know how hard it can be to get the support and visibility you need to grow and we would love to help be an outlet to help get you in front of those you would like to reach.

To learn more about Self-Serve Only please visit www.clutchmagonline.com/self-serve-advertising.