With the rise of the online sector as the primary source of news, Clutch has been an industry leader in forging the movement into the digital age for its target demographic. With a site that has been accumulating a steady increase of viewers each quarter since its inception, Clutch has proven that there is a market for Black women that hasn’t been filled before.

Clutch is the only online magazine for Black women that is updated numerous times daily and releases a full issue every Monday. Weekly interviews with the biggest names in the world (Russell Simmons, Diahann Carroll, Sheila Johnson, Hill Harper, Sanaa Lathan, Nia Long, John Legend, Suze Orman, among others) are mixed with editorials by some of the most eclectic minds of this generation.

Clutch has barely scratched the surface of how potent it can become. Declining newspaper/magazine circulation, increasing digital awareness from consumers and outstanding content are three of the biggest reasons why Clutch will continue to be a force.

Our Manifesto

• Smart is always sexy…
• Do it for yourself not someone else…
• Research is the key to a successful purchase…
• A girl should never leave home without her compact…
• Don’t be afraid to mix styles and colors…
• If he’s not into you…good…his loss
• Living and learning are life’s best teachers
• We dig men who recognize a mean shoe game..
• Staying involved in your community is essential…
• Diversity is what makes the world go round…
• Don’t date losers…pass them along to your enemies…
• The library is the hangout…
• Appearance is important…
• We live for good music and online shopping…
• We lead they follow…

The Woman Of Color Manifesto

We would like to challenge all of our sisters to support and love one another . Let’s build and repair and try to live by the following manifesto. Even though it is entitled “The Woman of Color Manifesto,” it can be translated to all ethnicities. But because we are proud black women we wanted to speak directly to our gorgeous sisters.

• As a woman of color – I will continue to be respectful to myself and others.
• As a woman of color – I will honor my ancestors and elders.
• As a woman of color – I will challenge myself to think outside of the box and go after my dreams.
• As a woman of color – I will stop tearing other women down and support and love them.
• As a woman of color – I will not support those who continue to perpetuate stereotypes, false images and negativity.
• As a woman of color – I will build and empower our younger sisters and brothers to be all they can be and more.
• As a woman of color – I will help restore and rebuild my community.
• As a woman of color – I will be a mentor to those who may not know what I have been blessed to learn or experience.
• As a woman of color – I will live my life to the fullest and not let others deter me from my goals and aspirations.
• As a woman of color – I will be the beautiful, intelligent and cultured woman I was raised to be.