THIS WEEK'S ISSUE — Updated Every Monday!

melanie-fiona-universoul

Our foreign neighbor Canada is known for producing unforgettable musical talent like R&B singer/songwriter/actress Deborah Cox, who swore to us…

theres-just-something-about-gossip-part-1

In the world of gossip, talk ain’t cheap…

What is it about gossip that draws us in? Better yet, how many…

over-paid-reality-stars

The value system that our society maintains ceases to amaze me. In this crazy world of ours people who deal…

the-world-outside-our-borders

Sylvia Arthur sets out a few inspirational and enlightening facts to get your minds in gear to explore the big…

boy-crazy-how-to-tell-if-you%e2%80%99ve-got-it-bad

Ever since Rodney Parker chased me round the playground of P.S.139, past the teeter totter, through the sandbox, all up…

motivational-tips-that-every-young-career-woman-needs

Imagine this…

You’re headed home after a long drawn out lecture in your evening college class. Cruising down the highway in…

why-the-are-they-famous

A celebrity is a famous person.
A famous person is one who has a widespread reputation usually of a favorable nature.
A…

back-to-the-future-what-would-they-say

“No industry is black-owned. Actually, the (NBA) Player’s Association gets 49 percent of the revenue, since most players are black.…

the-colorful-canvas-files-bethann-hardison

This issue of The Colorful Canvas Files is brought to you by a living legend whose contributions have led to a significant…

are-you-a-jerk-magnet

Many of us set out to find that Mr. Right, but for some, he is always seemingly attached to some…

therapy-in-black-and-white

My shrink said the strangest thing to me in therapy once. She said she was sorry she’d monopolized so much…

november-2009-beauty-qa-home-for-the-holidays

Q: I am going back home for the holidays and want to wow my friends and family with a glamorous…

nia-long-in-progress

With Hollywood for years being a haven for the long-haired blond and brunette, it’s hard to be a sex symbol…

what-to-expect-when-dealing-with-the-racially-impaired

We’re only human and equally subject to the chronic brainwashing that inevitably instills varying degrees of bigotry. Racism, sexism, homophobia,…

times-are-hard-a-letter-to-my-girlfriend

Times are hard especially financially, however, my girlfriend does not seem to realize the whole world is undergoing something called…

change-we-still-believe-in

I remember exactly where I was that night that history was made. I was fast asleep in my bed and…

top-ten-trends-we-want-to-see-disappear

It was proven best in the fashionable documentary The September Issue, that Fall is the New Year’s of fashion. Fashion…

lights-camera-natural

I vividly remember the day I got my first relaxer. I was 7 years old, and there I sat in…

Troy Monaco: Publicity Artist

Monday May 11, 2009 – By J. Dakar

tm20headshot He’s worked on major projects with some of the major players behind some of the biggest names in the entertainment industry. He’s only 30 years old. Publicity artist Troy Monaco got his start writing bios and updating the resumes of his artist and actor friends. Hearing and writing about the experiences of others in the entertainment industry sparked his interest in all things entertainment related and eventually put him on the path to a career in public relations. After earning a degree in Marketing and Internet & eCommerce, he went on to doing on-air promotions at Toronto’s urban radio station FLOW 93.5. Working the Toronto nightlife scene eventually paved the way to his move to New York City, and after several years of working in Public Relations in NYC, he’s currently working both independently and as PR Director for MEGA Management. Clutch caught up with the public relations expert to catch up on all he’s doing and where he sees the field heading.


Clutch: What would say is the hardest part of your job?
Troy Monaco: Always having to describe what a publicist does and then going through the questions and comments about how much fun my job must be and what celebrities have I met. People tend to see only the glamorous side, not the long hours or the constant need to be detailed oriented and focused.

Clutch: What do you love/hate most about it?
Troy Monaco:
Love: Hearing how happy my clients are with the results.
Hate: Dealing with people/businesses that do not understand the importance of following up.

Clutch: Take us through a typical day in the life of Troy Monaco.
Troy Monaco: Coffee or green tea (coffee if I need a kick start, green tea if I need to de-stress), turn on CNN, check email/PDA, follow up emails/calls, press outreach, new prospect research, various daily client calls, check event calendar for special events to accompany clients for networking and light socializing (events are always business never personal).

Clutch: What would you say to someone interested in pursuing a career in PR?
Troy Monaco: The most important things you have in this business are your name and your contacts. Handle with care. Why? Your name is your business card in this field, and as for your contacts, it’s easier to lose a great contact than to find one.

Clutch: Aside from your work, what else do you enjoy doing?
Troy Monaco: Travel (collecting stamps in my passport!) Next stop Dubai and Hong Kong.

Clutch: Any thoughts/ideas on what the future holds for your field?
Troy Monaco: The possibilities are endless! With the advent and rise of new media technology, online social networking and content sharing, the ability access to information in the 21st century is now directly at your fingertips. Past models of news and media sharing have shifted dramatically from print publications (newspapers and magazines) to web portals, SMS messaging and networks (e.g. YouTube, Twitter, text messaging, and a variety of file sharing applications). We can now self publish, broadcast and disseminate information in real time and with a much higher refresh rate — no more waiting for your favorite magazine subscription to show up in the mail or for the 6 o’clock news.

Clutch: Where do you see yourself in a few years?
Troy Monaco: I’m currently working on a new venture in Toronto called RSVP, a Brand Strategy and Communications Firm committed to connecting the urban entertainment and lifestyle industries in Toronto to the US and Internationally. Consider RSVP as the new arrival hub for Toronto – the next great metropolitan destination and playground for those who enjoy pursuits in lifestyle, culture and the entertainment industry.

For more info on Troy Monaco follow him on Twitter: www.twitter.com/troymonaco

Related Tags:

1 Comment – Add Yours

  1. Kat Kat says:

    Great Interview…Troy is a Great person that really loves what he does. He is so well versed in his field, & knows a lot more than what people may probably think. Congrats to his success.

Leave a Comment

  • We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.
  • Please keep comments related to topic.
  • Follow us on Facebook and Twitter.

You are commenting as a Guest. Optional: Login below.

Twitter + Facebook Users
Enter your personal information in the form or sign in with your Twitter/Facebook account.

NEWS.GOSSIP.INFO — Daily Blog

link-love-roundup-what-were-reading-2

We are so lucky to have so many friends and extended Clutch family members around the web and that’s why we…

fashions-hot-new-trend-insensitivity

Basically, it appears as though there are folks within the fashion industry who are absolutely devoid of common sense. First,…

aids-created-by-the-cia-whatchu-talkin-about-bugner

Much like a celebrity recycling dumpsite, UK reality show “I’m A Celebrity Get Me Out Of Here!” is rife with…

uptown-literati-x-clutch-weekly-reading-recommendation-11-20-09

A girl’s got to read, this all Clutchettes know. So, to help navigate the ever-expanding world of books, Uptown Literati…

clutch-celeb-beauty-tipshow-tos-how-to-transition-your-hair-from-relaxed-to-natural

Clutchettes – we know how important it is to be educated and informed on all things beauty. From eyelash application…

regina-kimbell-the-lady-behind-my-nappy-roots

By now most everyone has heard of the copyright infringement lawsuit filed by Filmmaker Regina Kimbell against Chris Rock/HBO, concerning…