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“I feel like a girlfriend has died.” – Michaela angela Davis
On Friday evening, cultural critic and writer Michaela…
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The painful history behind hair and race in the Coloured community of South Africa.
Reclaiming the power to call the shots, and being the first to ask for the number.
The importance of self-awareness and honesty to winning the dating game.
ASOS Presents ‘ASOS Africa’ Collection
Popular e-tailer ASOS.com has launched a new brand, ASOS Africa which falls under their new initiative, The Green Room – a new online marketplace merging brands that promote people and the world. The ASOS Africa capsule collection (which is in conjunction with SOKO Kenya) will consist of several chic silhouettes such as blazers, jumpsuits and playsuits, cropped trousers all using African Kanga. Kanga is a vividly colored printed cotton fabric that is traditionally worn by men and women throughout Eastern Africa. The collection will also begin to incorporate accessories as well as organic hand-crocheted tees and vests embellished with brass beading. What do you think of the collection so far Clutchettes?
“On our continuing quest to find new inspiration, we recently spent time in African working with artisans and small producer groups. The vibrancy of the continent inspired us to create the ‘ASOS Africa’ collection with the aim of supporting trade in Africa.” -Caren Downie, buying director, ASOS.com
Price points for the ASOS Africa capsule collection range between £15-75 for clothing and £18-32 for accessories. To see more from the collection, visit the online shopping site here.
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[...] ASOS Presents ‘ASOS Africa’ Collection | Clutch Magazine: The Digital Magazine for the Y… [...]
the prints are FEROSH…cute
Love it!
How amazingly disappointing. ASOS visited the continent of Africa and this is what they came up with? It looks like they went into some not-so-trendy persons wardrobe and picked a few garments, there is no variety and it’s all a bit de-ja-vu-esque if you ask me. Not at all impressed. They obviously either didn’t do their homework very well or they don’t have very good contacts. They need to rebrand that ASOS Ethiopia because they didn’t visit Africa it looks like they just went to Ethiopia.
Africa is a whole diverse continent and I’m sick of people visiting one tiny village and calling that Africa. So wrong…
some friends of mine that may be doing the cloth better justice…
these are nice, but they’re not that unique. honestly, go to new york, d.c., houston, lagos,accra etc. buy your own cloth from the many african cloth stores in any of those cities, and have someone sew you your own clothes. they’ll be custom fitted and one of a kind!