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Daily News Feed 4.11.08
Dupri to Head Label Launched by TAG
Procter & Gamble Co. has partnered with record label company Island Def Jam Music Group to launch a music company tied to its TAG men’s deodorant and body spray. Jermaine Dupri, an Atlanta-based rapper and music producer, will act as president of the New York-based venture and will play a key role in identifying and developing its musical talent. The label, called TAG Records, is an effort by the brand to connect with the urban market by providing opportunities for aspiring hip-hop talent. Those artists will merge their music with brand marketing for TAG, and will be promoted through a multimillion-dollar campaign, including television, print, radio, computer and event marketing. (Continue Reading…)
Colin Powell Praises Obama, but Doesn’t Endorse
While Colin L. Powell hasn’t decided whom to endorse — he says he’s friends with all the candidates — he had words of praise for Barack Obama and his recent speech on race. Mr. Powell, the nation’s first black secretary of state, told “Good Morning America” host Diane Sawyer Thursday that he “admired” the way Mr. Obama addressed the contentious sermons of his pastor, Rev. Jeremiah A. Wright, and agreed with much of what Mr. Obama said. (Continue Reading…)
Civil Rights Leader Convicted of Incest
A jury convicted an iconic civil-rights figure of incest Thursday after concluding that he had sex with his teenage daughter 15 years ago. The Rev. James L. Bevel, 71, a top lieutenant to Martin Luther King Jr. who also helped organize the Million Man March, faces up to 20 years in prison when he is sentenced. (Continue Reading…)
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Jermaine Dupri will not be signing artists. He will be signing spokesmen for Tag body spray. He just created the first marketing/record label.
Island/Def Jam will get all the money from this deal and when they are through with the artists they will just throw them away. The poor artists will have no credibility after shilling body spray and will be back working at McDonald’s.
This deal is bad for artists, music, and the industry. It will encourage other declining record companies to follow. And, who knows what will happen; we might have to listen to MC Donald and the Grill Master on the radio!