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Editor’s Letter: Infinite Possibilities
Hi Everybody! I know it’s been a minute since I came from behind the scenes to say hello, so I wanted to drop a short note to let you know what’s been happening with me and Clutch. Most people know I am very open when it comes to Clutch, all the adventures attached to this wonderful online magazine and trying to make it a profitable and popular brand.
So, it should come to no surprise that I have some lessons to share with you that I have learned over the last couple of months as a young entrepreneur. I have to say, I have grown so much personally and professionally because of the things I’ve experienced over the last three months. Many of the lessons I knew were coming, but I didn’t know they would come so quickly! For instance, I’ve learned how to be more assertive; how to ask the right questions (and truly understand the responses given); how to think longterm; how to be more patient; and most importantly, the lesson of not compromising myself and my brand for financial gain.
Clutch is my dream and passion, but it’s a business as well and it has bills and salaries that need to be paid, so the financial part is extremely important. But I’ve learned that all money is not smart money. If you take an investment that compromises what you want and deserve, then that is not smart money. Therefore, I just want to say to other entrepreneurs out there, be patient and keep doing what you are doing . . . because one day soon you will be rewarded.
Believe me, I have to say that to myself almost everyday! But I believe it; I know this experience is already written and I am just waiting to turn the pages to get to the good part. From the outside looking in, Clutch may seem very seamless and easy, but it’s far from that. I also want to tell the entire Clutch family, thanks for continuing to stick with me. I made you a promise and I plan on keeping it.
To all our readers, thanks again. I know I rarely show my face, but just know that I am in the background working to make Clutch better for you. Below is a song by one of my favorite vocalist, Amel Larrieux that I would like to dedicate to anyone who is questioning their worth, dreams or chosen path in life. Please know that you have “Infinite Possibilities” and anything is possible with hard work and faith.
Clutch & Lipglass,
Dede
dsutton@clutchmagazine.com
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Beautiful things are bound to flourish..keep doing beautiful work, and inspiring..your mission of inspiration and beauty is most effective and what is most needed in our communities of women, and I think you are doing a FABULOUS job Dede! Ok, I’m off to bed now, it’s like 4 in the a.m…LOL.
Hey Dede
It’s been a minute since we last spoke, but it’s wonderful to see the site doing so well and looking so good.
I also feel your message and also extend the advice of staying strong.
:)
thats small segment of your affection deeply touched me, being a young teen pressured to pursue others dreams. my life and worth is very important and you give inspiration to build my love of fashion to another level. thank you greatly.
Hey Girl-
You already know what I am going to say, I have supported you and Clutch from the beginning and you done some pretty remarkable things with this magazine. I have watched this magazine grow and become something great. So, you are truely someone who can be an inspiration to anyone who is trying to make BIG things happen. You have the gift of keeping great people around you and that shows with the people you have in Clutch.
Everyone keep up the good work! I am LOVING every bit of Clutch!
I love ya Dede!
Dede!! You look awesome! :) I love Clutch and I know bigger and better things are still to come. Keep doing what you do!
Many times over, your have truly created a beautiful thing here. I’m blessed to be apart of such a wonderful dream. Thanks again.
Ooh wee! Dede’s a foxy mama, why is she behind the scenes, again?
You look amazing and you continue to show other young, urban entrepreneurs how to be ‘the boss’ a la Diana Ross!
Mmmwwah!
Dede, you know I love you girl, Im yours & Clutch’s number #1 Fan. Im so proud of you, You always inspire me. Keep doing what you do. I will see you at the TOP!!!!
Dede,
That was WONDERFULLY written and very inspiring! I meant to tell you that your pic is hot, hon (I saw it on LinkedIn.). Keep the faith, as I know you will and things will continue to get better and better. Love ya!
you know I’ll shout it from the rooftops how much I love what you do with Clutch and about your warm spirit.
Thanks for reminding me… us that we have infinite possibilities, I’m thick in the middle of realizing how easy it is to get lost.
I’ve been a reader since day 1!! Continue to allow your dreams to manifest and flourish!! Decree financial prosperity for Sutton Media LLC and it will happen!! Continued Success!!!
I agree definitely wonderfully written and this song helps soooooooo much right now in my life!
Thanks to you and the Clutch team for sharing your gift with all of us (your readers). Stay in faith and continued to be blessed.
You are truely appreciated.
Excellent piece…I got all teary eyed! You know I got your back, Boss Lady! :)
I LOVE CLUTCH!!!!
Love your Faithful Reader,
Nai Neal!!!
love, love, love CLUTCH. Very well spoken….infinite possibilities n CHRIST. keep the faith and he will definitely see you through. thank u and know that CLUTCH is definitely a BEAUTIFULthang. Much Luv!!
I LOVE Clutch. It is such an important magazine for our demographic. Keep doing big things ;)
P.S. I LOVE your hair :D
Hi-
Thanks for this note. It’s very inspirational. I love the mag and will continue to be a reader.
Stay Blessed.
You’re doing an excellent job! There’s no Honey, no Suede- Clutch has to survive! Keep it up! We love Clutch! :)
You give me inspiration as a young buisness woman myself with my own website I appreciate your knowledge!!
Much luv,
Sherika
Dede,
You are doing a wonderful job with this site. Being a new reader of Clutch…I have become so addicted to this site. I definitely agree with you not compromising yourself or your brand for a quick financial gain. I encourage you to stay strong and continue building your brand and making it the best that it can be! Don’t sell yourself short because someone is giving you some good words or telling you the right numbers! Continue working hard and we truly appreciate your hard work with Clutch!
Peace & Blessings
As a new reader for roughly 6 months.. i love this online magazine. From the fashion to politics it encompasses everything that I truly desired as kid looking for something other than essence.. I am an avid and daily reader and at 23 yrs I am so inspired as i refocus and finally visualize God’s path for me..
Many Blessing..
a southern belle
Dede,
I agree with everyone here in saying that I love Clutch!! The site is so beautifully done and full of such great content…Clutch is one of the websites I go to daily. I just know that Clutch is on the cusp of bigger and better things…and we’ll be hearing about Miss Dede for years to come!!
Much Success and Blessings,
Tiffany
P.S.
U are soo beautiful and ur hair is fabulous!!
Great Song Choice! You are the light of this wondrous realm. I hope you know that and take each day to embrace it. I wouldn’t want to work with anyone else in this field, know that. Peace~
I absolutely love, love LOVE Clutch Magazine!! It so great to finally see who is behind the awesome online magazine. Thank you for your words and encouragement. Keep the Faith Dede.
Much Love
Your loyal and faithful reader
Robin
Keep up the great work dede
Hey Dede,
I just wanted to stop by and show some love for my fav website!! You all keep me inspired so thank you for all of your hard work. I know how hard it is to stay focused and keep everything together, but keep your head up and keep up the good work!!
Destiny
Awwwwww…thanks everybody!!! I am so grateful to y’all for being so supportive and sweet to me and the Clutch family :) We promise to keep trucking and getting better and better with every issue.
xoxo, Dede
Dede!!!! I dont know if I should bow down to you or what but I really look up to you as a black woman doing things in this world. Im 21 and right now you are helping pave the way for “the up and coming” generation such as myself. I LOVE CLUTCH. I refer it to anyone I find “worthy”. I WOULD LIKE TO THANK YOU FOR CREATING THIS MAG. Esp when Black Women magazines are not getting far shelf space like the other magazine. I am and will always be a faithful reader.
What’s in my clutch?
A thousand well wishes for Dede and the Clutch Family. And A thousand thankyous for creating something amazing!
[...] Creator and Creative Director Deanna “Dede” Sutton is never without her stilettos, seriously she wears them EVERDAY! Aside from all her other [...]
Your hair looks so PRETTY girl!!!! I am sorry I missed you in ATL, you owe me a phone call ;-)
Dede, Great Editor’s letter! I LOVE Clutch and I happy it’s here. You and you team are amazing. Keep it up please!