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Our foreign neighbor Canada is known for producing unforgettable musical talent like R&B singer/songwriter/actress Deborah Cox, who swore to us…

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In the world of gossip, talk ain’t cheap…

What is it about gossip that draws us in? Better yet, how many…

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The value system that our society maintains ceases to amaze me. In this crazy world of ours people who deal…

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Sylvia Arthur sets out a few inspirational and enlightening facts to get your minds in gear to explore the big…

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Ever since Rodney Parker chased me round the playground of P.S.139, past the teeter totter, through the sandbox, all up…

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Imagine this…

You’re headed home after a long drawn out lecture in your evening college class. Cruising down the highway in…

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A celebrity is a famous person.
A famous person is one who has a widespread reputation usually of a favorable nature.
A…

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“No industry is black-owned. Actually, the (NBA) Player’s Association gets 49 percent of the revenue, since most players are black.…

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This issue of The Colorful Canvas Files is brought to you by a living legend whose contributions have led to a significant…

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Many of us set out to find that Mr. Right, but for some, he is always seemingly attached to some…

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My shrink said the strangest thing to me in therapy once. She said she was sorry she’d monopolized so much…

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Q: I am going back home for the holidays and want to wow my friends and family with a glamorous…

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With Hollywood for years being a haven for the long-haired blond and brunette, it’s hard to be a sex symbol…

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We’re only human and equally subject to the chronic brainwashing that inevitably instills varying degrees of bigotry. Racism, sexism, homophobia,…

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Times are hard especially financially, however, my girlfriend does not seem to realize the whole world is undergoing something called…

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I remember exactly where I was that night that history was made. I was fast asleep in my bed and…

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It was proven best in the fashionable documentary The September Issue, that Fall is the New Year’s of fashion. Fashion…

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I vividly remember the day I got my first relaxer. I was 7 years old, and there I sat in…

The Beautiful Voices Behind Clutch: Dear Clutch…

Monday Apr 20, 2009 – By Natalie Nichols

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“My president is Black; my nails are painted blue, I don’t know how I went this long in life without you.”

For the first time, I’ve seen my life- the real me, living in this modern day as a young intellectual woman of color represented on your web pages. Thanks to Clutch founder, Deanna “Dede” Sutton and her relentless vision for what Clutch can be – witty, wild, limitless – I get the greater privilege of being able to contribute to making Clutch even more “Clutchier”: content that I hope is loved as much by readers as I love laboring over it.

As Black women, we are quick to be marginalized in mainstream media, viewed as disease having, Black men hating, squad of single welfare mothers who are in all instances angry. A primary example of why it’s important for us to craft our own narratives. The real is, we are as varied as flavors of jelly belly and come in as many colors. Our interests extend beyond how we can trap a man in ten days or which cut of denim will accentuate our collective phat ass. Clutch indulges its dear reader by seeking out the absolute antithesis to typical Black women magazine content by observing, analyzing and finally questioning its realistic relevancy to a lady living out loud in 2009.

Most magazines have to spend gross amounts of energy discussing who their reader is and figuring out how to appeal to their tastes. In the case of Clutch, the writers are the reader, and because Clutch has opted to buck traditional publication by remaining online and independent, there is a constant flow of original ideas between authors and subscribers that happens in real time on Clutch, with message boards-letting us know if, at an editorial level, Clutch has succeeded in its efforts to inform, entertain, engage and enlighten.

So thank you Clutch, for being the prototype. You are more than a magazine to me. You are the Vitamin C in my OJ, the press in my curl. Here’s to another year of breaking all boundaries when it comes to being the premier lifestyle portal online for African-American women.

XOXO. Nat.

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2 Comments – Add Yours

  1. ceecee ceecee says:

    3rd paragraph is so true. A lot of us can relate to the articles and Natalie’s have sparked quite a bit of interesting conversations :)

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