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Union: “Stop Calling Films Starring Blacks Urban Movies’
Actress GABRIELLE UNION has hit out at the ‘urban’ tag given to her new Christmas film THE PERFECT HOLIDAY – insisting movies shouldn’t be classified that way just because they star black people. Union wishes The Perfect Holiday, which has a predominantly African-American cast and is released in the U.S. next week (12Dec07), could be thought of without race coming into it – like Vince Vaughn’s recent festive hit Fred Claus.
She says, “No one calls Fred Claus the white Christmas movie. The Perfect Holiday is a movie about the holidays. It’s not race-specific.
“If there’s more than one black person in the movie, it’s an urban romantic comedy, an urban thriller – it’s just a flipping movie. The way kids think, the demographic they pander and chase – they don’t care.
“The same way guys are like, ‘Halle Berry’s hot, Jessica Alba’s hot’ – they don’t say, ‘She’s a hot black girl’ or ‘a hot Latina’. They notice trends, they buy movies they like, they Google people they like. It’s not race-specific… “Give me a break. It’s an old-fashioned notion of marketing, and how they like to label things.”
[Source: Urban Music Culture and PR Inside]
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I agree wholeheartedly with her.
I agree with her as far as a film with two Black actors/actresses starring isn’t an urban film like Bad Boys or even Dreamgirls but that Christmas movie she’s starring in IS an urban film. Sorry Gabby, there’s no escaping it when Kat Williams, Charlie Murphy AND Faison Love are in the same film. The Perfect Holiday not an urban film? No dice, IMO!
She makes sense. Jem, I am curious, what is “Urban” in the context of how it is used?
The Perfect Holiday
Yeah that is urban, anything that plays to stereotypical portrayals of black people or popular themes effect black community (No good black men, Down Low, or IR) is pretty much urban.
Come on Mike. “Urban” is so stereotypical. Why can’t blacks be in a movie and it not be classified as “urban” movie or a “black movie”. It’s a movie. A movie that happens to be predominately black.
Of course the media is going to classify every movies that has more than one black in it as “urban” whats new? They’ve been putting labels on us forever, it is about time someone said something.