Some of the best indie designer stories begin with the creator making pieces simply to fill a void in their own wardrobe when suddenly others start to coo over said pieces and voila, a label is born. That’s pretty much what happened for Hayley Schwartz, the mastermind behind the feminine and fun jewelry line Hay Luv, who turned a hobby of creating unique pieces for herself into a full time career after a Las Vegas boutique owner took notice of her work. We caught up with Hayley to discuss her adventures in accessories.

Clutch: When and how did your jewelry design career begin?
I’ve always been very creative and into design but never thought this is where I’d be – it was more of a passion and hobby for me than career. I was in business school and it kinda just fell into place. I was always designing pieces for myself to wear as I just wasn’t finding the quality and styles that I loved in the stores. Everywhere I went people commented and asked where I got the necklaces I wore. I was at a party and the owner of a great boutique in Las Vegas asked me about the necklace I was wearing and said she’d love to have it in her store….It took off from there!

Clutch: I read that your desire to find the perfect staple accessory was motivation for you to start Hayluv. Do you feel like you’ve designed that ideal piece yet?
For me that staple accessory is something trendy but wearable; that you can wear everyday, to every occasion at an affordable price. All my styles are designed with that in mind – I want women to really wear them!

Clutch: We’ve been spying lots of heart pendant necklaces, which you seem to be fond of- Do we detect a trend in the making? Are there any trends/statements that we should keep our eye on for fall?
Hearts – Hmmm….I am totally the opposite style of that girly girl and hearts were never meant to be the focus of the line. My 1st collection started off with a great heart style necklace and it all just followed from there. I think hearts aren’t necessarily a trend but are always around, will always be worn by everyone and are something that just never really goes out of style. Everyone loves them no matter who you are and what your style is – it’s just what you do with it. I started off with the heart by using Big Chunky stone heart pendants on super long necklaces and have now carried it over and incorporated it into my more delicate designs in the Lux Glam Collection.

Clutch: Your newest collection features many wonderful items that we can’t wait to rock. What’s the inspiration for your newest venture?
I’m really excited about the new collection! Old Hollywood glamour – lots of bling, sparkle, shine and class but made for the everyday girl…

Clutch: How would you describe the aesthetic of your “Lux Glam” collection vs. your initial concept which featured lots of fun and girly jewelry?
What kind of woman do you envision being drawn to each collection? We love that there seems to be a little something for everyone. The Lux Glam Collection features styles that trendy, simple and pretty using precious metals and stones (golds, diamonds) where My Trend collection features styles that are chunky, bold, and super long using semi-precious stones with gold-filled and silver chains. There definitely is something for everyone and at every price-point! – Truthfully any kind of women would love styles from both the collections, it’s what you do with the jewels and how you wear them. The collections look fabulous when you mesh pcs together pulling from both lines creating a total layered look.

Clutch: What advice would you give to someone that doesn’t wear much jewelry who is looking to add more bling and baubles to their current wardrobe rotation?
Stick to what’s right for you and your own style! Wear as much or as little as you want to. Accessorizing is made to be fun and can totally change an outfit. Don’t go with what everyone else is wearing – go with what you actually like, rock it and make it your own!

To learn more about Hayluv visit www.hayluv.com.

Then there are other times when less is more, platforms aren’t always the sexiest shoes on the self. Too much chunk, the wrong fabric choice, horrific hardware, or even the wrong color combo can quickly turn any shoe from chic to cheap. That’s why I love Jeffery Campbell, with his line there are no mishaps just missbehavin.

WHO is Jeffrey Campbell, he’s a renowned shoe designer based in LA, who with help the help of his wife Christine has created a following of “JC Girls” across the globe.

WHAT is Jeffrey Campbell Footwear, think retro but trendy. “Each season the collection grows–offering Jeffrey’s spin on the hottest trends, and his updates to vintage classics of yesteryear” says JC. And who doesn’t like vintage. Honestly, to say that you don’t would be to stay you don’t like fashion, because its constantly recycles itself. Bringing together what was with what is! What inspires him, the cities of London and Brooklyn, Mary-Kate O., after parties, short-shorts and most importantly his daughters.

WHERE can you find Jeffrey Campbell, pick a spot on the map and point. No he’s really everywhere; Mostly found in cute boutiques, he could also be found in department store like Nordstorm or online shoe havens. Currently he retails in Illinois, Boston, Milwaukee, Texas, South Carolina, Vermont, Maryland, Florida, Canada, LA, Brooklyn and many more cities.

WHY Jeffrey Campbell, because he’s inspired by real things and real people which means YOU, ME, WE inspire him. And inspiration is where real fashion and style start.

To find Jeffrey Campbell retailers in your area please visit www.jeffreycampbellshoes.com.

Q: When did you realize that there was a market for Cubannie Links?
Back in ‘06 when I was pretty tired of my job to be honest! I was working at Rocawear but didn’t feel like I was doing anything important. I always had a great sense of accessories and just let my passion lead me to my niche.

Q: We hear you worked for a fashion company prior to starting Cubannie Links. What compelled you to get into jewelry design first as opposed to fashion design?
Before ever working in the fashion industry I was a full time cocktail waitress at clubs. I was in the acting game in the daytime. Acting was my number one for a long time but definitely wasn’t paying the bills with that. I used to love making “stuff”, anything. Hand-sewed bags, tops…just super creative. Then I got into the fashion game and realized that to be a “designer” in certain markets (let’s say, wink) means your creative input is not utilized and basically you’re just filling the blanks that exec’s are requesting for the line. I thought designing sucked. I was never interested from that point on. So owning my own collection was ideal. I think I talk about this way too much but this is the truth. I could not envision raising a family and keeping a marriage, working for someone else 50 hours a week and maintaining a fulfilling life. Now I’m not married or have children, I just could imagine what it would feel like, it was a nightmare. I was already pretty miserable coming home at 8pm, going to sleep, my whole concept of a personal life was hard to imagine. So all these little things kept adding up and I slowing realized what would be an ideal situation. NOT WORKING FOR AN EMPLOYER.

Q: Was this you’re first try at designing jewelry?
This was my first go. Since July ‘07 it’s been Cubannie Links, Cubannie Links. But as long as I remember I was always making something, I picked that up from my mom. It’s just that I never actually made jewelry.

Q: What are some of the noticeable improvements you see in your craftsmanship since you’ve started until now?
Although I am a lower price point collection I am keen to the cons of basic metals, so I try to implement other finer metals to play with the longevity. I have definitely upgraded a lot of materials to give that fashion jewelry price range an extra spark.

Q: What types of influences play a role in developing your collections?
Fortunately and unfortunately I try not to follow obvious trends. I try not to scout competitor’s collections. I try to create what looks appealing to me, and somehow it works in my favor. I’m not a big trends seeker for upcoming seasons: color palettes all that high fashion jargon. If you like the damn thing you’re going to wear it! Some influences that do play a roll is the urban street culture and lifestyle. I’m a lifestyle, not a trend. On the other hand, I have used my jewelry collection as an outlet to stay in touch with my culture. Cuba has mad flavor. My mission is to find those classic pieces, colors, textures and translate it into my collection, somehow blending two cultures.

Q: We know you’re doing well because your pieces are always selling out! But, as a one woman show how difficult is it for you to keep the production line going and still handle the other important demands of a growing business?
Production definitely increased in the past six months and it’s very exciting. The main reason I wanted my own business was because if I was going to work overtime, or 12-hour workdays, the pay off would be greater and more satisfying to my soul. It doesn’t bother me to work weekends and until 3am. I love jewelry, I love the excitement and the rush people get from it or when stores receive their merchandise and just go bananas, ahhh what a feeling. I couldn’t get that feeling at any other company but my own.

In due time all of those more business issues will fall in place and become easier. I am a first time owner so there are a million things I still need to learn. But I dive in head first and will eventually “Get it.” All I want to do is make jewelry. But I make jewelry and I do sales, and I ship and I’m customer service and I’m PR, you get it!

Q: From hipster to Hollywood, Cubannie Links has a very diverse following. What design elements have you discovered works for both types of customers?
Yeah, that is something that amazes me too! As I am sure you gathered I didn’t graduate from a Parsons or FIT. I just am doing what I love. Jewelry is like candy to me, an obvious metaphor, but I think if it’s yummy to me, I know other people are going to love it! It is amazing how my collection transcends through so many different types of women. The amazing thing I have realized is women love big jewelry (that’s not the epiphany), but women can’t wear big jewelry every day, as I am sure they wish they could. Cubannie Links offers large, yet light – weight pieces that are kind to earlobes that managed to survive the “door-knocker” era, which I love by the way. CL provides a balanced marriage between high fashion street and sophisticated.

Q: When did your celebrity customers start pouring in? Were you surprised by the response your pieces were getting?
Rihanna was my very first celeb in May 2007. Read the blog post about the event leading to that pivotal moment. This whole celebrity thing really took off from there because I knew it would come to that one day, just not that early in my green years. So as my goals were being accomplished I set new goals, harder to reach goals, and realized anything is possible so reach for the stars…in both sense of the word. I can’t take all of the credit either, stylist play a major role in making Cubannie Links such a success, especially my boyfriend who styles for a huge Hip-Hop Magazine, he gave me my first break in the industry. If a stylist isn’t feeling your stuff, then chances are they aren’t going to use it. Luckily my collection holds its own in a world of fabulous jewelry. This means CL has something special and the price ticket doesn’t need to have five zeros to look appealing to celebs or people with paper. It’s an amazing surprise to know celebs who can afford finer pieces choose CL.

Q: 2007 was a major success year for Cubannie Links. What exciting accomplishments have you had so far in 2008?
2008 has been treating me well. The most exciting has been being apart of karmaloop.com online boutique. They are a lifestyle boutique and an amazing thing to be apart of. They have such a big name in the trendy street wear and have the fresh of the fresh. They welcomed my independent collection with open arms!

Q: Looking ahead what are some other creative areas do you see yourself delving into in the future?
I definitely want to start a finer jewelry collection using real gold and white golds. It will be a higher price point collection, designing one of a kind pieces. Similar flare that Cubannie Links already offers just on a higher scale. On another creative note, I want to continue to pursue my acting career once Cubannie Links is settled down and grows a bit more.

Q: What is the most important piece of advice you would give to an aspiring jewelry designer trying to break onto the scene?
The main thing that has helped me is positive people around you that want to see you succeed, a vision and focus. You don’t have to know everything to get started; it will come if you’re determined to make it happen. Don’t be afraid of failing. My future husband told me wise words this New years day (1/1/08), he said, “If the old way isn’t working, you have to find a new way.” I was pretty overwhelmed and lost a little bit of encouragement. Oddly enough, soon after, he got the infamous Rev Run email that somehow makes its way around and it was pretty enlightening:

“Good morning, The road to success is not straight. There is a curve called Failure, a loop called Confusion, speed bumps called Friends, red lights called Enemies, caution lights called Family. You will have flats called Jobs. But, if you have a spare called Determination, an engine called Perseverance, insurance called Faith, a driver called Jesus, you will make it to a place called Success. “

For more information about Cubannie Links please visit www.cubannielinks.com

Q: How did you get your start designing handbags?
I started making handbags in 2005 while living in Philly. I had just receivedd a sewing machine from my parents and decided to play around and try to make a bag. To my surprise, it came out rather cute. After wearing it myself and getting a few compliments, I decided to make a few more and try to sell them. I ended up selling them all in one weekend and that’s when I officially started my business!

Most recently, due to some trademarking issues, I actually ended up changing my line name from Nneka Hurley Handbags to Nneka Saran Handbags.

Q: Your bags have a very fashion-forward aesthetic that can definitely make a “look”. How important do you feel a bag is to accentuating an ensemble? I think accessories can totally add to a look! I think bags and shoes are especially important when looking to accentuate an ensemble. People’s eyes are generally drawn to those two things first. So — a woman could have on a very basic outfit with a fly and unique handbag and that can completely tie it all together.

Q: What are you inspired by at the moment? Is there a design philosophy that you ascribe to?
Life inspires me. Everything around me gives me inspiration—people, nature, the weather, fashion. My design philosophy is sticking to clean lines, funky prints, and pieces that make a statement.

Q: What kind of details do you put emphasis on when you’re designing?
My bag silhouettes are pretty basic, so I put emphasis on everything from the fabric selections to the hardware used to the smallest of details like the color thread I use on each bag.

Q: How would you describe your personal style? What look would we normally find you rockin’?
I would describe my personal style as a mix of urban chic … a little funky sometimes… a little classic at times. I love switching up my look. You can find me rockin anything from a pair of jeans and t-shirt with one of my oversized hobo bags to a cute flirty dress with one of my oversized clutches. I absolutely love wearing dresses especially in the spring/summer. And I love accessories… bracelets, earrings, necklaces, sunglasses…so I always have them on!

Q: We love that your bags are super stylish yet ideal for the modern day fashionista on the go. What kind of woman do you envision carrying off your designs? I design bags for the kind of woman who appreciates being unique, fashionable, and a bit edgy. My bags are for the woman who likes to stand out a little….and be an individual.

Q: Is there a certain style(s) that your customers are drawn to? The most popular style is the fold over clutch. People really seem to like the size and design of it.

Q: For ladies who may be in the market for a new bag for summer, why should they consider adding a Nneka Hurley creation to their collection? When I think of the summer, I think of bright, bold colors…. I think of pieces that make me happy…. I want a bag I can walk down the street wearing and catch a glimpse of my reflection in a mirror and feel proud and excited to have it on. I believe my bags can add that feeling to any woman!

Q: We’ve spotted your bags in the hands of celebs like Eve, Keyshia Cole, and Bre from ANTM, where will we be seeing your work next?
There is no telling who you may see next with one of my bags! But definitely be on the lookout because there will be some more celeb spottings soon! In the near future, I am planning to extend my line to leather goods and funky baby bags. So, I’m very excited about that!

Q: Okay, Nneka. If we were to look into your purse right now, what would we find?
If you were to look in my purse right now you would find my mini New Testament Bible, makeup bag (full of MAC & Victoria Secret lip glosses), sunglasses, wallet, tape measure, gum, my phones, & camera. (never know when there will be a photo opportunity!) lol

To find more info on Nneka Saran Handbags visit www.nnekahurley.com and www.myspace.com/bagsbynneka

If you’re in NYC on June 8th be sure to stop by the Moca Bar to shop for a little arm candy! Nneka will be showcasing her spankin’ new Summer ‘08 bag collection. Check the info below for event details:

Moca Bar & Lounge
2210 Frederick Douglass Blvd (on the corner of 119th Street), New York, NY 10026
When: Sunday, June 8, 3:00P.M. to 7:00P.M.
Phone: 917.676.3940
www.mocabar.com

Her most recent shoe collection makes use of hand selected Japanese Kimono fabrics, each representing a special meaning through color or design. Undeniably distinctive, Henrietta’s design aesthetic definitely makes a colorful statement and that’s exactly what fans of the brand have come to appreciate.

The designer offers custom made options in a range of styles and fabrics that are sure to rescue your feet from a life of boredom. Want to get your own Hetty Rose creation? It will take about 6 weeks for Henrietta to work her magic and have your little works of art at your doorstep.

To find stockists or to view the the collection visit www.hettyrose.co.uk

Q: How did the Bryna Nicole handbag line come about?
I have always been obsessed with fashion and shopping and when I couldn’t find a cool handbag that was great quality, had great style and that wasn’t plastered with a company logo all over it, I decided to make my own!

Q: What’s been the hardest part about launching your own line and what makes it all worth it
The hardest part about launching my own line is having to balance all the different parts of running a company all by myself. I have had to learn to prioritize and to realize that if I don’t do it, it won’t get done! It is wonderful to be able to take full responsibility for a great design and for a thriving company.

Q: Your bags come in such bold colors for Spring. What were you inspired by for the season?
The bright spring/summer collection was definitely inspired by my past year of planning my wedding! We were married in September so the entire spring season was created in the midst of floral appointments and cake tastings that made it difficult to choose any drab colors!

Q: We know that accessories have the potential to completely transform a look. What key items would encourage women to invest in?
I would encourage women to invest in a great bag that isn’t necessarily an everyday bag. A bold color that you can pair with a neutral outfit can make a huge difference. My other staple accessories are stacks of necklaces.

Q: Do you have a personal favorite bag from your collection?
My favorite style is the Loyola Satchel. I am into carrying the white one every day now that it’s Spring. White goes with every outfit too! Before this one, I always wore it in either Black Croco or Grey from last season’s collection.

Q: What are a few of your signature design details? How can we spot a Bryna Nicole bag from a mile away?
Signature details include a braided strap that has a chain woven through the braid. Also using tonal leathers of different textures together: lamb or calfskins with patent, croco or suede seems to pop up frequently.

Q: Who do you have in mind when you’re designing your bags?
I design for a woman who has an enviable sense of style who sets trends but is also very classic and sophisticated. She’s a little bit eclectic but can put together completely different looks depending on her mood.

Q: If we were to look into your purse right now, what would we find?
In my bag is a Bryna Nicole makeup bag with about 4 lip glosses, eyeliner and a mirror, my wallet overstuffed with receipts, my Marc Jacobs sunglasses in their huge white case, a few pens, a pack of gum, my business card holder, my blackberry, a roll of quarters for the many parking meters in SF and a chunky ring of keys! No wonder I tend toward the biggest bag in the collection.

For more information on Bryna Nicole please visit www.brynanicole.com

In no time, Lauren hit the pavement with three bag styles and a portfolio of samples. With nothing to lose, she fearlessly cold called buyers at top of Manhattan boutiques such as Searle, Steven Alan and Shop. All were eager to carry Lauren’s first styles. The signature “Louise” clutch became an instant hit and the orders began flowing in from around the country. By holiday 2002, Lauren Merkin handbags lined the shelves of Bergdorf Goodman and by the spring of 2003 Lauren Merkin was one of Bergdorf’s best sellers. Lauren Merkin handbags had experienced major success before its first anniversary. The “Louise”, one of Lauren’s original shapes, still remains her best selling bag today.

The New York fashion press, always ahead of the pack, had already started to take notice of Lauren Merkin handbags. Time Out NY was the first to cover Lauren’s fresh new bag line and it was barely a blink of an eye before Lauren’s bags were featured regularly on the pages of Lucky, In Style, Marie Claire, Vogue and countless others.

In the past five years, Lauren Merkin handbags have developed a loyal following with consumers and celebrities. The Lauren Merkin customer quickly becomes devoted to the quality, timeless style and lighthearted attitude that make Lauren Merkin handbags instantly recognizable. She relishes how the details of her favorite clutch or tote complement her personal style and looks forward to a new shape or color each season.

If you’re looking to add a spankin’ new handbag to your collection, then definitely check out Antoinette Lee. Using a variety of textured leathers and suede’s Lee creates clutches, hobos, totes, and shoulder bags that are all out luxe, but perfectly workable for the girl on the go. For spring we’re loving the Dolce bag, described by Lee as “an oversized clutch that features a removable chain and leather handle to either be worn as a clutch or an over the shoulder style.” What could be more perfect for the woman who likes to have options?

In 2005 after working for other companies and learning the ins and outs of the business, Antoinette decided to pursue her own dream, saying, “I finally felt it was the right time to branch out and create my own line.” Her bags have been steadily making their presence known, popping up in popular fashion and lifestyle publications and not to mention the arms of various celebrities.

So what can we expect next from Ms. Lee? She says she looks forward to designing new handbag styles and eventually expanding to other accessories. And what bag is a must have for fashionistas in ‘08? “Definitely oversized clutches in bright fun colors.”

Visit Antoinetteleedesigns.com for more information.