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	<title>Clutch Magazine &#187; Streetwear</title>
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	<link>http://clutchmagonline.com</link>
	<description>The Digital Magazine for the Young, Contemporary Woman of Color</description>
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		<title>Street Chic : Married to the Mob</title>
		<link>http://clutchmagonline.com/fashion/street-chic-married-to-the-mob/</link>
		<comments>http://clutchmagonline.com/fashion/street-chic-married-to-the-mob/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 04:00:26 +0000</pubDate>
		<dc:creator>Teneille Craig</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://clutchmagonline.com/fashion/street-chic-married-to-the-mob/</guid>
		<description><![CDATA[<p>As a style driven local on the downtown NYC scene you unknowingly exude the <strong>Married To The Mob</strong> energy.  Your art&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://clutchmagonline.com/wp-content/uploads/_mg_9184.jpg" width="485" height="727" alt="_mg_9184.jpg" class="imageframe imgalignright" />As a style driven local on the downtown NYC scene you unknowingly exude the <strong>Married To The Mob</strong> energy.  Your art is your life, your passion and your hustle.  You value to the utmost your autonomy, your individuality and your crew who are more than likely the &#8220;most official b!#ches&#8221; you know.  Revered as one of defining brands of the women&#8217;s streetwear movement, creator <strong>Leah McSweeney&#8217;s</strong> natural niche in design has resulted in the highly successful brand <strong>Married To The Mob</strong>.</p>
<p><strong>Clutch: We know being bored on a hot summer day gave you the idea to start Married To The Mob. But, there&#8217;s gotta be a little more to how you came about developing the concept and what it means to you. Tell us about it.</strong><br />
<strong>Leah: </strong> Honestly, there was no concept developing or anything like that. I just knew if I was going to do a clothing line it would have to represent me and my friends, what we were about, where we lived etc. All the MOB girls are very strong individuals and I think that really bled through all the interviews, photo shoots and the designs and messages on the tees. Girls around the world identified with the MOB lifestyle and really took to the brand. It all happened really naturally.</p>
<p><strong>Clutch: What defines a M.O.B.?</strong><br />
<strong>Leah: </strong>Good question! I would say a &#8220;Most Official Bitch&#8221; is the kind of girl who speaks her mind and isn&#8217;t fronting for anyone. She definitely likes to look fly but isn&#8217;t afraid to get dirty if she needs to!</p>
<p style="text-align: center;"><img src="http://clutchmagonline.com/wp-content/uploads/mttm3.jpg" width="600" height="400" alt="mttm3.jpg" class="imageframe imgaligncenter" /></p>
<p><strong>Clutch: Getting your hands on a Married To The Mob t-shirt feels like &#8220;you&#8217;ve arrived&#8221;, you guys are constantly selling out!  How do you keep up production and every other aspect of the business yourself?  </strong><br />
<strong>Leah: </strong> I don&#8217;t! In the last few months I have hired a few people to help out. MOB is growing at a crazy rate there was no way I could keep up. I mean, I did it for a while but it was starting to get a little too real for me. Plus, now I have to worry about a lot more then just tee shirt production but a whole grip. MOB is making lots of moves and expanding, and there is no way me and my right hand bitch, Lourdes, could have managed this on our own. There comes a time where you have to trust people and let go a little. It&#8217;s hard but it&#8217;s what needs to be done in the end.</p>
<p><strong>Clutch: MTTM has done some big collaborations like the limited edition Reebok Freestyle High.  How did you come about hooking up with Reebok and Colette? How surprised were you by the finished product?</strong><br />
<strong>Leah: </strong> Sarah Lerfel (Colette owner) hooked it up and brought me in to design the Freestyle for Colette. I was very satisfied with the outcome. They really are some hot kicks.</p>
<p><strong>Clutch: Are there any other collaborations currently in the works?</strong><br />
<strong>Leah: </strong> I&#8217;m constantly working on projects so, yes. I have some products that will be dropping throughout the year.</p>
<p><strong>Clutch: How close are we to getting our hands on a MOB sneaker?</strong><br />
<strong>Leah: </strong> Lots of shit to come&#8230;</p>
<p><img src="http://clutchmagonline.com/wp-content/uploads/mttm21.jpg" width="640" height="330" alt="mttm21.jpg" class="imageframe" /></p>
<p><strong>Clutch: You have flip flops with an interesting message.  Enlighten us, how have &#8220;men become the new women&#8221;?  </strong><br />
<strong>Leah: </strong> Oh boy&#8230;well it really was directed at the dudes in the “streetwear scene” because I&#8217;ve never seen anything like it. The whole dressing for other guys and waiting on line for a tee shirt and comparing outfits and worshiping Kanye West just all seems really gay to me. But really the slogan can be taken many ways. I mean we had a woman running for President&#8230;more and more you see dads staying home with the kids while women go to work. Shit is changing.</p>
<p><strong>Clutch: If you had to compare MOB to a leading high fashion brand which house would it be? What similarities do you see?</strong><br />
<strong>Leah: </strong> Wow, let&#8217;s see&#8230;God I don&#8217;t know if I&#8217;m worthy to compare MOB to a brand like this but if it had to be one I would have to say Chanel. Yikes! I only say this because I like to think that MOB keeps the graphics and design simple and clean yet big and bold&#8230;kind of like Chanel.</p>
<p><strong>Clutch: Last month on <em>Clutch</em> we featured our favorite Street Style Icons and almost all the ladies attested that MOB was one of the top street wear brands to look out for.  Who are some of MOB&#8217;s favorite Street Style Icons?</strong><br />
<strong>Leah: </strong> I&#8217;m not exactly sure what a street style icon is, but I will say that my sister Sarah is my muse.</p>
<p><strong>Clutch: What&#8217;s in store for us MOB fans?</strong><br />
<strong>Leah: </strong> We will be dropping in fall. I&#8217;ll have a whole bunch of stuff beyond tees. Basically, you&#8217;ll be able to wear MOB from head to toe.</p>
<p style="text-align: center;"><img src="http://clutchmagonline.com/wp-content/uploads/mttm2.jpg" width="600" height="400" alt="mttm2.jpg" class="imageframe imgaligncenter" /></p>
<p><em>For more information on <strong>Married To The Mob</strong> please visit <a href="http://www.marriedtothemobnyc.com">www.marriedtothemobnyc.com</a> and <a href="http://www.mobliving.com">www.mobliving.com</a>.</em></p>
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			<wfw:commentRss>http://clutchmagonline.com/fashion/street-chic-married-to-the-mob/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Street Chic Icons</title>
		<link>http://clutchmagonline.com/fashion/street-chic-icons/</link>
		<comments>http://clutchmagonline.com/fashion/street-chic-icons/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 04:04:07 +0000</pubDate>
		<dc:creator>Teneille Craig</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://clutchmagonline.com/fashion/street-chic-icons/</guid>
		<description><![CDATA[<p>It&#8217;s a Wednesday night on Manhattan&#8217;s Lower East Side.  A highly charged and eclectic mix of stylish party goers including&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://clutchmagonline.com/wp-content/uploads/radio-rose.jpg" width="400" height="300" alt="radio-rose.jpg" class="hide" />It&#8217;s a Wednesday night on Manhattan&#8217;s Lower East Side.  A highly charged and eclectic mix of stylish party goers including everyone from the Simmons&#8217; Sisters to <a href="http://www.myspace.com/itzmickey">Mickey Factz</a> have packed hipster hub <strong><a href="http://www.thedelancey.com">The Delancey</a> </strong>anticipating one of the most promoted fashion events of the season.  But, don&#8217;t expect to witness the next collections from the high fashion brands commonly associated with the New York City fashion scene, instead expect the anti-couture . . . <strong>Street Style</strong>.  </p>
<p>What is Street Style?  More of a culture than a trend the scenesters would agree.  “Style originated in the streets!” they&#8217;ve been known to protest. And as the fashion and entertainment world evolves, we&#8217;re watching these styles from the streets become universally mainstreamed.  At the forefront of the seemingly silent invasion we introduce you to the women who represent the embodiment of their respective culture.  Get acquainted—you&#8217;re sure to be seeing more of them.</p>
<div class="sidebar">
<img src="http://clutchmagonline.com/wp-content/uploads/radio-rose.jpg" width="400" height="300" alt="radio-rose.jpg" class="imageframe imgalignright" /><strong>I. Name/Alias: Radio Rose Garcia</strong></p>
<p><strong>Current Gig:</strong>  Market Editor to <em><a href="http://www.missbehavemag.com">Missbehave</a></em> Magazine, Freelance Stylist, HBIC to <a href="http://www.aroundthewaygirls.net">AroundTheWayGirls.net</a>, DJ ( yes all of them!)</p>
<p><strong>Motto: </strong> Everyone has the ability to achieve only the best.</p>
<p><strong>Quote to live by:</strong>  &#8220;I like my money right where I can see it, hanging in my closet&#8221; (c) Carrie Bradshaw </p>
<p><strong>Q: Who&#8217;s your style icon? </strong> There&#8217;s so many ladies that really killing the style game right now, and although I would love to go raid the closests of M.I.A., <a href="http://www.myspace.com/santogold">Santi White </a>and Chloe Sevigny, I have to take it back to a classic icon—Diana Ross. I&#8217;ve <strong>ALWAYS</strong> wanted to literally <strong>BE</strong> her, always! I&#8217;m a big fan of big luxurious hair and something about her has always come off as sultry and sensual. Her sensuality made every outfit she ever wore shine, I feel it&#8217;s a perfect staple to compliment anything. </p>
<p><strong>Q: What defines your iconic style? </strong>  I think I keep it fairly simple. I just like to wear what I like and I&#8217;m never picky about what I&#8217;m putting together, I try very hard to not just stick to one thing, I tend to go from sneakers and jeans to silk dresses as often as I can. I&#8217;ve had a few misses in my day, but I have never been afraid to wear anything (except for maybe polka dots, those can be tricky on a curvy lady like myself ). </p>
<p><strong>Q: What are your daily inspirations?</strong><br />
I just try to be as comfortable as possible. I love playing with colors and patterns as much as possible. I feel it helps tone your mood. </p>
<p><strong>Q: What&#8217;sthe one thing people would never guess about you?</strong><br />
I used to dress like such a tomboy in high school, size 36 jeans, fresh kicks and XL T-shirts. I still laugh when I told my mom I was never gonna wear dresses and stockings again. I think she cried since she used to always dress me up in extra-itchy, frilly dresses. But, I slowly started to wear leotards and baggy jeans, trying to look like my other style icon <strong>Aaliyah</strong>. It didn&#8217;t work out too great though! </p>
<p><strong>Q: What&#8217;s the biggest fashion rule you would never break?</strong><br />
My rule is that there is no rule. If anyone ever follows trends to the tee, they&#8217;re just part of a larger mold. Fashion always fluctuates and at one point of another you end up wearing things you swore you never would. I say if you feel comfortable, wear it well, you&#8217;ll make it work if you really have the confidence you need to convince everyone else. </p>
<p><strong>Q:  What are your wardrobe&#8217;s staple pieces?</strong><br />
My <a href="http://normakamalicollection.com">Norma Kamali </a>cacoon sweater, it opts as a sweater/jacket and is perfect for spring/fall.</p>
<p>My heeled oxfords, great for the day-night transition without looking like a hoochie!</p>
<p>Black high waisted skirts, I&#8217;m pear shaped so I need something to accentuate my curves instead of trying to hide them.</p>
<p>Cubannie Links Coco Knockers, by far, the best investment you can make, you can wear a t-shirt and jeans with these and it&#8217;s instant glam.</p>
<p>My Marc Jacobs patent leather tote, it carries everything, appointment book, extra umbrella, laptop and a small child.</p>
<p><strong>Q:  What women&#8217;s street wear designers should we be on the look out for?</strong><br />
<strong><a href="http://www.marriedtothemobnyc.com">Married to the Mob</a></strong> pretty much pioneered street wear fashion for ladies and i think it&#8217;s still doing a great job of outfitting powerful ladies worldwide, <strong><a href="http://www.hellz-bellz.com">Hellz Bellz</a> </strong>for all the cut and sew pieces, definitely embodies the way more women&#8217;s collections should be. <strong><a href="http://clutchmagonline.com/fashion/street-chic-dime-piece/">DimePiece</a></strong> is doing many fun textiles and well crafted pieces, who doesn&#8217;t love those L.A. map leggings on their look-book model. <strong><a href="http://www.mademeclothing.com">MadeMe</a></strong>, is a personal favorite, her fall collection is definitely exciting and features some that seasons best outerwear. </p>
<p><strong>Q: In 5 years, I&#8217;ll probably be . . . </strong><br />
Finally taking the time off I know I deserve, maybe taking a few month long “fashion sabbaticals”  from time-to-time! I would love to just go around the world collecting indigenous pieces, like necklaces from African tribes and Eskimo moccasins, truly having a worldly closet.
</div>
<div class="sidebar">
<img src="http://clutchmagonline.com/wp-content/uploads/vashtie.jpg" width="400" height="485" alt="vashtie.jpg" class="imageframe imgalignright" /><strong>II. Name/Alias:</strong> Va$htie a.k.a Downtowns $weetheart a.k.a Vashius Klay a.k.a Vash Money a.k.a King Vashtie!<br />
<strong>Current Gig:</strong> Directing, Film-making, Designing, Creative Consulting, One half of 1992&#8230;making pretty pictures. </p>
<p><strong>Motto:</strong> &#8220;Do what you love to do, not what makes you more money&#8221; </p>
<p><strong>Quote to live by:</strong> &#8220;Success is a journey, not a destination&#8221; (c) <a href="http://www.chopra.com">Deepak Chopra </a><br />
<strong>Q: Who&#8217;s your style icon? </strong><br />
<a href="http://www.nenehcherry.de">Neneh Cherry</a>. She was so ill with her biker shorts and lace bra. In her &#8220;<a href="http://www.youtube.com/watch?v=4U7_19kWuDs">ManChild&#8221;</a> video she came out with a towel on her head, holding a baby in her arms! Game over. </p>
<p><strong>Q:  What defines your iconic style? </strong><br />
My tomboy influence, I guess. I&#8217;ve always been interested in wearing boys&#8217; clothes. I wear kicks all day, but even when I&#8217;m in heels I&#8217;ll throw a hoody with it to keep it all me. </p>
<p><strong>Q: What are your daily inspirations? </strong><br />
I&#8217;m always inspired by my family back in Trinidad. My parents came to America for better opportunities and when I visit Trinidad I see how hard it is. If I had lived there, I&#8217;m not sure I&#8217;d be able to do what I do now; I&#8217;m thankful for that. My parents struggled to give me the chances they were not given. </p>
<p><strong>Q: What&#8217;s the one thing people would never guess about you? </strong><br />
That I&#8217;m from the hood. Most people assume I&#8217;m from a privileged home and that I had things handed to me based on the way I speak and the way I dress. I&#8217;m from Albany, New York, but don&#8217;t get it twisted Albany is hood. I&#8217;ve never lived in a house, always an apartment. When I was young and we were on welfare; me, my older brother and sister had to share a tiny bedroom. </p>
<p><strong>Q:  What&#8217;s the biggest fashion rule you would never break? </strong><br />
That&#8217;s a tough one. I don&#8217;t live by any fashion rules. I guess I would never break my rule of being classy. I think revealing too much in your wardrobe is unnecessary and leaves nothing to the imagination. </p>
<p><strong>Q: What are your wardrobe&#8217;s staple pieces? </strong><br />
My black Jordan 3&#8217;s, American Apparel hoody, vintage Cinderella (the band, not the cartoon) T-shirt, <a href="http://www.balenciaga.com">Balenciaga</a> gladiator wedges and my mink Louis Vuitton bag. </p>
<p><strong>Q: What women&#8217;s street wear designers should we be on the look out for? </strong><br />
I think <strong>Married to the Mob</strong> and <strong>Made Me</strong> are doing great things. I would also say, <strong>Violette</strong>, my new brand. I&#8217;ve been working on it for years, but never really allowed myself to put it out there full force. It&#8217;s something all me&#8230;conception, design, execution. Although it targets women, it&#8217;s not limited to them. The designs are boyish since that&#8217;s the style I like, so guys feel Ok wearing it. It&#8217;s a brand that I think people will like and feel comfortable spending money on. </p>
<p><strong>Q: In 5 years, I&#8217;ll probably be… </strong><br />
Married with kids, cooking dinner and reading bed-time stories. Work wise I&#8217;ll be directing major bodies of work while running <strong><a href="http://www.violettenewyork.com">Violette</a></strong> and painting when I have time. </p>
<p><em><strong>For more </strong><strong>Va$htie</strong> check out <strong>Violette</strong>, <a href="http://www.violettenewyork.com">www.violettenewyork.com</a>; <strong>Myspace</strong>, <a href="http://www.myspace.com/violettenewyork">www.myspace.com/violettenewyork</a>; YOUTUBE, <a href="http://youtube.com/vashtie">www.youtube.com/vashtie</a>; <strong>Blog</strong>, <a href="http://www.riottt.com/vashtie ">www.riottt.com/vashtie </a></em></p>
<p><strong>1992 the Party! </strong><br />
<a href="http://www.myspace.com/1992theparty ">www.myspace.com/1992theparty </a>, <a href="http://www.nytimes.com/2007/12/09/fashion/09hiphop.html">www.nytimes.com/2007/12/09/fashion/09hiphop.html</a>
</div>
<div class="sidebar">
<img src="http://clutchmagonline.com/wp-content/uploads/fly-ladi-di.jpg" width="400" height="600" alt="fly-ladi-di.jpg" class="imageframe imgalignright" /><strong>III. Name/Alias: Diana Reyes a.k.a. FLY LADY DI</strong></p>
<p><strong>Current Gig: </strong> Graphic &#038; Web Designer / Live Painter</p>
<p><strong>Motto: </strong> The difficult I&#8217;ll do right now, the impossible will take a little while.</p>
<p><strong>Quote to live by: </strong> “It profits a man nothing to sell his soul for the whole world.” </p>
<p><strong>Q: Who&#8217;s your style icon? </strong><br />
One of my best friends <a href="http://www.djmellymel.com">Melly Mel</a>.  She is probably the freshest-dressed female I know. She is one of the most versatile dancers in the world and she has the ability to rock crazy style even when she&#8217;s in sweats. Mel is also responsible for my style too because a lot of my accessories are her gifts! Also, Andre 3000 has a really outside-the-box mentality when it comes to fashion. I admire that because a lot of famous, straight men wouldn&#8217;t take the fashion risks that he does. Alanzo Dale has a crazy style, too. </p>
<p><strong>Q:  What defines your iconic style?</strong><br />
I have to say the most befitting nickname I&#8217;ve gotten was “Punky”. I think it truly defines my style. It embodies a playful, funky, feminine and powerful persona—which are all things I like to represent through my style. It combines the colorfulness of an artist, comfort ability for a dancer, the class of a queen, and the fearlessness of a tomboy. </p>
<p><strong>Q: What are your daily inspirations? </strong><br />
Definitely the kids out here in Brooklyn inspire my style. There are a lot of crews out here right now just killing the fashion game. Crews like the Funky Fresh Crew, <a href="http://myspace.com/retronewyork">the Retro Kids</a>, the Juice Crew all take fashion to another level. They are really carrying style forward, even though it is primarily inspired by 80s. Also, I like to model what I wear based on what I see in magazines like <em><a href="http://www.trace212.com">Trace</a></em> and <em>Sportswear International</em>.  These magazines are very fashion-forward, so I like to go to them for reference my current style.  I like to try and stay ahead of what is fashionably ‘acceptable&#8217;. </p>
<p><strong>Q: What&#8217;s the one thing people would never guess about you?</strong><br />
Growing up I didn&#8217;t have it easy.  I was chubby, I wore braces for five years and I had skin problems.  I used to get teased a lot too because of my big lips. That soon changed in my early teens, but that part of my life surely built my character and made me into who I am today. Truthfully when people tell me how good I look, I shockingly think to myself, “Really?”  </p>
<p><strong>Q:  What&#8217;s the biggest fashion rule you would never break?</strong><br />
The biggest fashion rule I&#8217;d never break is that there are no f*ing rules when it comes to fashion! Same with art. The only rule you should not break, is to not break any rules. But I always say, one should first master all the rules before one attempts to break them. I don&#8217;t give an f*, I&#8217;ll wear navy with black. I&#8217;ll wear white in the fall. I guess the only thing I wouldn&#8217;t do is wear white socks and black shoes—but even that can be fresh if one wears it right!   </p>
<p><strong>Q: What are your wardrobe&#8217;s staple pieces?</strong><br />
My gold chains are definitely a staple. Dope eyewear is key for me as well; everyone knows me for my ‘shades&#8217;, (or my $10 St. Mark&#8217;s Place ‘Gazelle&#8217; frames!).  Also, I have to rock my funky bracelets at all times because each of them was given to me by one of my best friends.  They each know my style so well and I can never leave my house without wearing these funky, colourful, tribal-looking accessories. </p>
<p><strong>Q: What women&#8217;s street wear designers should we be on the look out for?</strong><br />
I am deeply in love with Balanciaga. I love the color palettes, the lines, the silhouettes, and the ability to combine an almost masculine flair with the jackets, but still keep it ultra-femme. Dope jackets are my fetish. Also, <a href="http://www.alexandermcqueen.com">Alexander McQueen </a>has always been a personal favorite of mine growing up. I love the ostentatiousness of his designs and their super-feminine flare. I love <a href="http://www.patriciafield.com">Pat Fields</a> as well because she has the ability to design very unconventional fashion that transcends time—not an easy task. </p>
<p><strong>Q:  In 5 years, I&#8217;ll probably be…</strong><br />
 . . . . Able to afford my favorite designers and rock them while I paint live at shows! In 5 years I definitely envision myself getting paid well for what I do, because then I will have proved to the world that I am worth it. I&#8217;m paying my dues now, so it&#8217;s only a matter of time.
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<img src="http://clutchmagonline.com/wp-content/uploads/dj-lissa-monet.jpg" width="400" height="534" alt="dj-lissa-monet.jpg" class="imageframe imgalignright" /><strong>IV. Name/Alias: </strong>LissaMonÃ©t </p>
<p><strong>Current Gig:</strong> DJ </p>
<p><strong>Motto:</strong> &#8220;Surround yourself with like-minded people and you will never fail&#8221; </p>
<p><strong>Quote to live by:</strong> &#8221; I&#8217;d rather die enormous than live dormant&#8221;</p>
<p><strong>Q:  Who&#8217;s your style icon?  </strong><br />
Grace Jones, Kelis, Jem [ I couldn't pick one] </p>
<p><strong>Q:  What defines your iconic style?  </strong><br />
Versatiity. I never settle for a specific look or trend. </p>
<p><strong>Q:  What are your daily inspirations?  </strong><br />
Music [#1], people who think outside the box, and people who settle. </p>
<p><strong>Q:  What&#8217;s the one thing people would never guess about you?  </strong><br />
I&#8217;m anti-social. </p>
<p><strong>Q: What&#8217;s the biggest fashion rule you would never break?  </strong><br />
No panty lines everrrrrrr.  Less is always more. </p>
<p><strong>Q: What are your wardrobe&#8217;s staple pieces?  </strong><br />
My iPod, Reebok Hi-Pastels, a pair of fitted jeans, a Tee or hoody and my LV Damier laptop bag. </p>
<p><strong>Q: What women&#8217;s street wear designers should we be on the look out for?</strong><strong> Princess Of The Posse </strong>, <a href="http://www.myspace.com/princessoftheposse">www.myspace.com/princessoftheposse</a>,<br />
<strong>Darkhorse</strong>, <a href="http://www.myspace.com/darkhorseworld ">www.myspace.com/darkhorseworld </a><br />
<strong>Fli Pelican</strong>, <a href="http://www.myspace.com/flipelican">www.myspace.com/flipelican</a> </p>
<p><strong>Q:  In 5 years, I&#8217;ll probably be</strong><br />
 . . . .Damn, ill probably be on tour with the next biggest R&#038;B diva [hopefully <a href="http://www.youtube.com/watch?v=1i0_jgay2Lc">Wynter Gordon</a>, Teyana Taylor, <a href="http://www.youtube.com/watch?v=3KLy3c4Rfc0">Andreena Mill</a> or Tash – google them]
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<img src="http://clutchmagonline.com/wp-content/uploads/sofi-donuts.jpg" width="400" height="300" alt="sofi-donuts.jpg" class="imageframe imgalignright" /><strong>V. Name/Alias:</strong> Sofi, Sofi Donuts, Misoh.</p>
<p><strong>Current Gig: </strong>Independent Clothing Store Owner, Promoter and Party Thrower of monthly Donuts Nite and Instore Parties, Big time Blogger (that&#8217;s not a job but&#8230;I take time for it) and DJ.</p>
<p><strong>Motto:</strong> (didn&#8217;t have one)</p>
<p><strong>Quote to live by: </strong> Just do it . . . (Quite literally. That&#8217;s a darn good quote.) JUST DO IT!</p>
<p><strong>Q: Who&#8217;s your style icon?  </strong> Believe it or not, I don&#8217;t have a style icon. There isn&#8217;t one person that I look at and think, &#8220;Ahh! I like their style and I&#8217;m gunna pinch some ideas from them.&#8221; I like to take ideas from lookbooks and fashion shoots in magazines such as <em>i-D</em>, <em>Plastique</em>, <em>Nylon</em> and <em>Dazed</em>. I base a lot of my outfits around colors and jewelry. I find look-books and fashion shoots are slightly on the more crazy side which I find much more inspiring than the average dressed person. Although in saying all that I do<strong> LOVE</strong> <a href="http://en.wikipedia.org/wiki/Agyness_Deyn">Agyness Deyn</a>, I think she is beautiful, individual and probably the best model to come out since Kate Moss. I love her style but it&#8217;s not a look I would ever go for myself. </p>
<p><strong>Q: What defines your iconic style?</strong> I guess I&#8217;m very colorful, I&#8217;d never wear an entire outfit of black for an example and if I did I&#8217;d feel awful. I completely need colour in my life. I also love jewelry, I started out with the massive bamboo hoops, but for a while now I&#8217;ve been rummaging in second hand stores for vintage jewelery. Clip on vintage earrings really are great, some are so ornate and massive it&#8217;s ridiculous and I love that—you can pick them up for SO cheap too. I really love to wear mens T-shirts even though they really aren&#8217;t the most flattering of shapes. I&#8217;ll put on a girls tee and just spend the whole day uncomfortable. There are some really great mens t-shirts around right now, especially from Rockers NYC. Put on your mens tee with a teeny weeny mini skirt and some fly kicks and your away. </p>
<p><strong>Q:  What are your daily inspirations?</strong><br />
My friends. I don&#8217;t know if we have somehow all come together by fate or if we&#8217;ve come together because we&#8217;re in the minority of young people in the UK actually taking risks to make something of what we are passionate about. I don&#8217;t really have many friends that are studying or in full-time jobs, if they are doing either of those they are doing something extra to go alongside it. I&#8217;d like to mention <strong>Trapstar</strong>, <strong>A.IN.T</strong> and <strong>Ben Monsta</strong>—three groups of designers making massive moves in the Fashion / Art / Street wear / Music scene. I guess one thing we all have in common is serious networking skills and passion about what we are doing. If you are passionate enough and believe in yourself you can make anything happen. My friends are proof of that. My Mum is my biggest inspiration, through thick n thin she will always put a smile on my face and she knows exactly what to say to sort out any situation. Good old Mums, eh? I&#8217;m very lucky. Customers and people that come to our parties inspire me too, because by coming to us they are showing their support for what we are doing.</p>
<p><strong>Q:  What&#8217;s the one thing people would never guess about you? </strong><br />
Hmmm..thats a tough one, it&#8217;s hard to say cos I&#8217;m quite open about everything I do. </p>
<p><strong>Q:  What&#8217;s the biggest fashion rule you would never break?</strong><br />
Make your own rules! Break them if you want to because they are your rules. There should be no rules in fashion, just be yourself. </p>
<p><strong>Q:  What are your wardrobe&#8217;s staple pieces?</strong> About a billion mens Tees mainly by <strong>Trapstar</strong>, <strong>A.IN.T</strong> and <strong>Rockers NYC</strong>. I have a lot of tight mini tube skirts in various colors, I cut the straps off a basic vest and then you have a simple tube skirt left over (as long as you cover the waistband no one will ever know, it sounds a bit simple but try it, it&#8217;s a good un). I have quite a few kicks, but I&#8217;m not wearing them much right now. We have this UK Brand called <strong>Pointer</strong>, they make amazing girls shoes in real bright colors and I can&#8217;t get enough of them. Vans are a good look too. CTRL dominates my wardrobe, woollen cardigans, dungaree dresses, leggings, mental colors and zig zags. In fact, my wardrobe is about to break. Help! </p>
<p><strong>Q:  What women&#8217;s street wear designers should we be on the look out for?  </strong>I know I always bang on about <strong><a href="http://www.ctrlclothing.com">CTRL</a></strong>, but really there is no contest. You know when you see something and you think&#8230;yes, if I was going to make some clothing it would be like that. They never ever make what they think people will want which is great because SO many people do. They just make what they want and basically the people that don&#8217;t like it can leave and the people that do love it can open their arms and welcome it. <strong>CTRL</strong> is greatly received in our store and I know this time round they got in many more orders than previously, so the love is spreading. I&#8217;d also shout out <strong>Dimepiece</strong> too, those gals are great.</p>
<p><strong>Q:  In 5 years, I&#8217;ll probably be . . . </strong><br />
Still working my butt off for my store Donuts. To be honest though, the hard work we have put in over the last 9 months has really really paid off. In the last 3 days our online store went up &#038; we got featured on <a href="http://slamxhype.com">Slam X Hype</a>. That is such a huge milestone for us &#038; so encouraging. So, I got 5 years &#038; we&#8217;ve come this far in 9 months&#8230;sooooo&#8230;yeah I reckon I&#8217;ll be doing something good in 5 years, if I keep up the hard work, which I definitely will. I&#8217;d like to have babies and get wed too, life is all about family, I think 5 years will fly by though, so I better not make any statements just yet. :) Actually, can I just say&#8230;in 5 years I will be a multi-millionaire&#8230; probably (hopefully). </p>
<p><em>For more information about <strong>Sofi Donuts </strong>check out <a href="http://www.sofidonuts.blogspot.com">www.sofidonuts.blogspot.com</a>, <a href="http://www.donutsthestore.co.uk">www.donutsthestore.co.uk</a> and <a href="http://www.myspace.com/donuts_the_store ">www.myspace.com/donuts_the_store </a></em>
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<img src="http://clutchmagonline.com/wp-content/uploads/rain.jpg" width="400" height="539" alt="rain.jpg" class="imageframe imgalignright" /><strong>VI. Name/Alias:</strong> Rain The Fashionista</p>
<p><strong>Current Gig: </strong>Fashion Designer of “Kissed By Rain” and Stylist</p>
<p><strong>Motto:</strong><br />
Quote to live by: “Everyday is a fashion show, so dress like you&#8217;re on the runway with everyone watching your every move”</p>
<p> <strong>Q:  Who&#8217;s your style icon?</strong><br />
My style icon will always be Audrey Hepburn! Classy girl, classic wardrobe. She set the stage in <em>My Fair Lady</em> and <em>Breakfast with Tiffany&#8217;s</em> in the way she carried the clothing that changed the fashion world as we know it today!</p>
<p><strong>Q:  What defines your iconic style?</strong><br />
I never ever ever ever match. Whether its prints with flowers or stripes with solids. You could say when it comes to colors I am colorblind and it just goes in my eyes. </p>
<p><strong>Q:  What are your daily inspirations?</strong><br />
I love the MTA. I get most of my inspirations from my train or bus rides to and from where ever I am going. Everyone has style its all how you where it. I love old people on the MTA because they put on everything they own on when they go outside and it still looks dope! </p>
<p><strong>Q:  What&#8217;s the one thing people would never guess about you?</strong><br />
Hmm, this is a tough one because I am completely open about everything, whether it is about the lady in church horrible outfit or the bum having sick ass style in the train station. I guess most people don&#8217;t know I go to church. I am a church girl and yes, Jesus is my right hand man. </p>
<p><strong>Q:  What&#8217;s the biggest fashion rule you would never break?</strong><br />
I could and will never match my purse to my shoes to be honest it looks too put together. I could never do it! </p>
<p><strong>Q:  What are your wardrobe&#8217;s staple pieces?</strong><br />
Skinny Jeans!!  I&#8217;m only 5&#8242;3 Â½ and most jeans are either too wide for me like wide leg or flared which makes me look even shorter or the length on the jeans are too long.  </p>
<p><strong>Q: What women&#8217;s street wear designers should we be on the look out for?</strong><br />
I love tees from all over the world and I have come across these lines that will make it very very soon&#8230; <strong>Money Bags Clothing</strong> from New Orleans, <strong>Cop$etic </strong>from Ohio and <a href="http://www.babyloncartel.com"><strong>Babylon Cartel </strong></a>outta Philly. As far as girly cute stuff, I support <a href="http://www.duckiebrown.com/home.html"><strong>Duckie Brown</strong> </a>from Long Island and all of the girls trying to make it just like me&#8230; just keep pressing on and never let anyone break your dreams! </p>
<p><strong>Q:  In 5 years, I&#8217;ll probably be…</strong> making more fab clothing and doing more collabos with stylist celebs and everyone! Haveyoubeenkissedbyrain?
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<img src="http://clutchmagonline.com/wp-content/uploads/shyvonne.jpg" width="400" height="400" alt="shyvonne.jpg" class="imageframe imgalignright" /><strong>Name/Alias:</strong> Shyvonne (I&#8217;ll never tell my middle name) Sanganoo</p>
<p><strong>Current Gig:</strong> By day marketing with Ciroc at Bad Boy Worldwide, PR/ Marketing Director of No1s Done it Right (promoting peace through parties), Freelance with BET &#038; By night aspiring singer</p>
<p><strong>Motto: </strong>&#8220;be the change you ought to see in the world&#8221;  (c) Ghandi</p>
<p><strong>Quote to live by:</strong> &#8220;Be who you are and say what you feel because those who mind don&#8217;t matter and those who matter don&#8217;t mind.&#8221; (c) Dr. Seuss  </p>
<p><strong>Q: Who&#8217;s your style icon?</strong><br />
A mixture of Kelis, Gwen Stefani and Carrie Bradshaw (lol), the three combined would be the perfect blend of controlled fashion chaos with lots of colors! </p>
<p><strong>Q:  What defines your iconic style?</strong><br />
Just being myself I guess, it&#8217;s not about what people think but how I feel. If it&#8217;s sunny out and I&#8217;m in a great mood it reflects my outfit. My style is a mixture of everything. </p>
<p><strong>Q: What are your daily inspirations?</strong><br />
The weather, what clean clothes I have available, my hair color can inspire and dictate my wardrobe but, as for inspiration nothing moves me more then music. </p>
<p><strong>Q: What&#8217;s the one thing people would never guess about you?</strong><br />
I&#8217;ve played sports my whole life. Football for two years, field hockey, volleyball and ran track from 8th grade through college. I went to Towson in Baltimore (Division 1) and threw shot put, hammer and discus at track meets. People would always be like what event do you do; as I&#8217;d show up with pink hair and some dunks lol. </p>
<p><strong>Q: What&#8217;s the biggest fashion rule you would never break?</strong><br />
Ha! Never say never! </p>
<p><strong>Q: What are your wardrobe&#8217;s staple pieces?</strong><br />
My hair color (s) has become such a huge piece of my statement and I love gold and big ole door knockers. Recently, I had to take my earrings down in size though because they&#8217;ve been hurting&#8230;lol. </p>
<p><strong>Q: What women&#8217;s street wear designers should we be on the look out for?</strong><br />
I rock my <strong>Hellz Bellz</strong> jacket all the time, but as for the look out, I think we will be hearing a lot of people saying that their designs are not actually &#8220;street wear&#8221; at all. </p>
<p><strong>Q:  In 5 years, I&#8217;ll probably be&#8230;</strong><br />
Happily overworked, in 5 years (most likely less) I will be singing all day and everyday!</p>
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		<title>Street Chic: MadeMe</title>
		<link>http://clutchmagonline.com/fashion/street-chic-mademe/</link>
		<comments>http://clutchmagonline.com/fashion/street-chic-mademe/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 04:06:44 +0000</pubDate>
		<dc:creator>Dede Sutton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[MadeMe]]></category>
		<category><![CDATA[Street Chic]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[Urban Chic]]></category>

		<guid isPermaLink="false">http://clutchmagonline.com/fashion/street-chic-mademe/</guid>
		<description><![CDATA[<p><strong> Erin Magee</strong>, creator and designer of <strong>MadeMe</strong>, has not only filled a void in women&#8217;s streetwear but also formulated a&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://clutchmagonline.com/wp-content/uploads/mademe-spring-20083.jpg" width="500" height="643" alt="mademe-spring-20083.jpg" class="imageframe imgalignleft" /><strong> Erin Magee</strong>, creator and designer of <strong>MadeMe</strong>, has not only filled a void in women&#8217;s streetwear but also formulated a refreshing maturity and quality to her collections. MadeMe came on the scene only last year as the youngest brand to enter the streetwear market and was immediately celebrated as one of the most successful collections to date. As MadeMe launches its second collection for spring ‘08, Magee continues to fuse together what matters to her most, the comfortable and confrontational nature of streetwear with the confidence and sex appeal of a woman. For her spring ‘08 collection, Magee creates a line that separates her from the rest of the streetwear industry. While other designers focus solely on graphic t-shirts and cute phrases, Magee has expanded her vision to include stone washed denim shorts, drop crotch leggings with a vintage 70&#8217;s “op art” pattern, a cotton plaid motorcycle jacket and an array of soft graphic tees. MadeMe stands as an edgy collection for the grown up girl who was raised in the age of men&#8217;s streetwear. With her keen sense of style and individuality, Magee is taking the shifting women&#8217;s streetwear market by storm as one of the youngest and most talked about female designers in the field. </p>
<p><strong>Q: Did you always want to be a designer?</strong><br />
I don&#8217;t really think of myself as a designer. Actually sitting down and ‘designing&#8217; clothes takes up the least amount of time during my typical day. I spend the majority of the day on the phone, email, at factories, in mid-town buying fabrics, managing sales, photographers, artists, paying bills, etc.  However, to answer your question I had no idea I was going to be a ‘designer.&#8217; I was always really into clothes and always loved the feeling of expression through wardrobe. You can say a lot with clothes without ever opening your mouth. It&#8217;s a really cool concept. I just knew wherever my life was going to take me, it was going to be to a good place. So it has brought me here thus far, and I was right.<br />
<strong></p>
<p>Q: Most entrepreneur&#8217;s kicked off in another career field or path before breaking away to pursue their passion.  So dish&#8230;what was your everyday hustle before MadeMe?</strong><br />
I have always worked in fashion. My first job out of college was working for Umbro x Kim Jones, then I moved to Supreme as head of production, and in between I did some styling here and there. I also did a bunch of freelance gigs for other ‘streetwear&#8217; brands. After compiling all of that experience, I decided to start my own brand.</p>
<p><strong>Q: Is there a story or meaning behind the name &#8220;MadeMe&#8221;?</strong><br />
Yes, there are many reasons why I called my brand MadeMe. I will always make product for ME! I will only produce garments or products that I believe in 100 percent. It&#8217;s also an expression of of how I see the world. It&#8217;s everything that Made Me who I am. It&#8217;s all my experiences channeled into one expression. Also, it&#8217;s a funny little play on the word Madame&#8230;.get it MadeMe??!?!  How clever!?!</p>
<p><strong>Q: What are the inspirations behind your current collection?</strong><br />
Ooohhh La La!!! There is a lot of inspiration coming from anything and everything French. I grew up in Canada, so I was exposed to the language a lot when I was younger. I miss being immersed in the French language so I wanted to reflect on my LOVE for the French language, it&#8217;s so sexy and beautiful. That being said, there is also a lot of sexual references in the Fall 2008 MadeMe collection. Mmmm, how sexy?!?</p>
<p><strong>Q: We are sure you spend lots of time on the web. What are some of your favorite sites or blogs?</strong><br />
I actually don&#8217;t spend a lot of time on the web. I am so busy, that when I actually have some free time I don&#8217;t spend it on the computer. However, I do have some favorite sites and blogs. I love my girls over at <a href="http://www.worshipworthy.com">Worship Worthy</a>, <a href="http://www.aroundthewaygirls.net">Around the Girls</a>,<a href="http://www.mobliving.com"> Mob Living</a>, and <em>Clutch </em>of course! For shopping purposes, I love the support I get at <a href="http://Karmaloop.com">Karmaloop.com</a> and <a href="http://Cultistshop.com">Cultistshop.com</a>. I am also a huge Madonna fan so I always check out <a href="http://madonna.com">madonna.com</a> and <a href="http://madonnalicious.com">madonnalicious.com</a> for my daily Madge updates.</p>
<p><strong>Q: What designers or other brands do you respect or look up too?</strong><br />
This game is hard. It&#8217;s very difficult to have a successful and profitable clothing brand with longevity. I respect every designer/business owner who has been able to produce clothing at a certain success level season, season after season. That&#8217;s why someone like my mentor James Jebbia (owner/founder of Supreme) is such an amazing person to work with. He made a multi-mullion dollar brand out of nothing. He began selling tee shirts on the street in Soho and now owns seven stores world wide, manages one of the most sought after brands in the world, and does it all while turning a profit and keeping the Supreme cache. Pretty impressive if you ask me.</p>
<p><strong>Q: How do you feel about about being labeled as a &#8220;streetwear&#8221; brand. Do you think that pigeon holes you and your design expectations?</strong><br />
I know the term ‘streetwear&#8217; comes with some pretty strong connotations. People think it&#8217;s like eating Cheese Wiz instead of Brie, it&#8217;s fashion but NOT REAL fashion. Well, all I can say to that is streetwear is who I am. I wear ‘street&#8217; clothes, I have worked in the environment for a long time, it pays my bills, and allows me to eat. And to answer your question, no I don&#8217;t think it pigeon holes me. I can make whatever I want to make, and find some place for it in this big world. I think there is so much potential for growth in the women&#8217;s ‘streetwear&#8217; market. We ladies can make whatever we want to make out of it! It&#8217;s up to us.</p>
<p><strong>Q: On a typical day we can catch you rocking&#8230; </strong><br />
I will just tell you what I am wearing today to give you a hint of what I dress like on the regular. I will start with my shoes; Supreme x Vans Chukka, Purple Stussy socks, gray Opening Ceremony jeans, a studded belt I got in Tokyo, a vintage White Snake (yes the band) tank top from the Rose Bowl in LA, a MadeMe flannel button down sample for Fall 2008, and a pair of vintage Balenciaga sunglasses (yes, I wear sunglasses at my computer). My look today is kind of trailer park meets Soho. <strong>WORD! </strong> </p>
<p><strong>Q: What&#8217;s next for you and MadeMe?</strong><br />
Lots and lots. Just building the brand day by day. I am working on a pretty dope footwear collabo for Spring 2009, building new images for my site, finishing Fall 08 design! Stay tuned!</p>
<p style="text-align: center;"><img src="http://clutchmagonline.com/wp-content/uploads/mademelayout1.jpg" width="609" height="427" alt="mademelayout1.jpg" class="imageframe imgaligncenter" /></p>
<p style="text-align: center;"><img src="http://clutchmagonline.com/wp-content/uploads/mademelayout4.jpg" width="600" height="458" alt="mademelayout4.jpg" class="imageframe imgaligncenter" /></p>
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<p><em>For more information of <strong>Erin </strong>and <strong>MadeMe Clothing </strong>please visit <a href="http://www.mademeclothing.com">www.mademeclothing.com</a></em></p>
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		<title>21 Maroons</title>
		<link>http://clutchmagonline.com/fashion/21-maroons/</link>
		<comments>http://clutchmagonline.com/fashion/21-maroons/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 04:05:26 +0000</pubDate>
		<dc:creator>Clutch</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[21 Maroons]]></category>
		<category><![CDATA[21MC]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://clutchmagonline.com/fashion/21-maroons/</guid>
		<description><![CDATA[<p style="text-align: center;"> </p>
<p>As the streetwear genre continues to blossom and new labels emerge almost daily, it&#8217;s becoming easier to make a distinction&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://clutchmagonline.com/wp-content/uploads/l_9eb0ed1ce6ab2ae3734c8ed13aae372f1.png" width="550" height="657" alt="l_9eb0ed1ce6ab2ae3734c8ed13aae372f1.png" class="imageframe" /> </p>
<p>As the streetwear genre continues to blossom and new labels emerge almost daily, it&#8217;s becoming easier to make a distinction between the brands that have something to say and those that are just going along for the ride. <strong>21 Maroons</strong>, a conceptual streetwear line who&#8217;s mission is to honor black history and culture, is definitely the former of the two. <strong><em>Clutch</em></strong> caught up with <strong>Yego Moravia</strong> of <strong>21 Maroons</strong> to find out more.</p>
<p><strong>Q: So, tell us about the tastemakers behind the 21MC brand? </strong><br />
Both Emeka and myself are 24, and we are both of African descent. I&#8217;m West Indian and Emeka is African, but we were both born in the U.S.. We went to school together since we were ten years old and have been very close friends ever since. We used to draw comics together in fourth grade and somehow, we each ended up being graphic designers, but we arrived at this profession independently. Before we started 21MC, I was doing a lot of work for Nike, Emeka was doing a lot of design for musicians and record labels. </p>
<p><strong>Q: I must say, we have seen lots of streetwear lines and 21MC has got to be one of our favorites! How do you come up with the concepts and ideas for your designs? </strong><br />
Our project is essentially about two things: honoring our ancestors and the creative legacy that making Black histories relevant and important in the 21st century, which is why we are called 21st Century Maroon Colony (21MC). Maroon culture is ultimately about trying to maintain and establish individuality, community, autonomy and freedom in the face of a society which wants to keep you shackled and without the knowledge of where you came from. So when we sit down to design our collections, we think about how we have been inspired. Often we are inspired by: West African design and textiles, Afro-punk culture, Nas, Black Britain, Afro-American religions and cosmology, King Tubby, Big Youth, Lee Scratch Perry, skateboarding, M.I.A., ESG, Dead Prez, and the Tropics.  </p>
<p><strong>Q: When did 21MC&#8217;s launch? </strong><br />
We came together to start 21MC in March 07. Emeka had recently come back from living in Africa, and I had just gotten back from living in the Caribbean. We both had a lot of visuals do process, and a lot of it came out in the 21MC Fall/Winter collection which ended up launching in Oct/Nov 07.  </p>
<p><strong>Q: In your opinion, what does 21MC&#8217;s bring to the streetwear game? </strong><br />
Well first, there ain&#8217;t that many Black owned streetwear labels (not to mention &#8220;conceptual streetwear&#8221;) even if a lot of streetwear/fashion is based off what Black kids on the street is wearing. So right there we come at the game knowing who we make 21MC for. Also, not too many people are coming out with much meaning in their clothing, each garment we make has a story and a long process behind it. Aesthetically, very few companies are really exploring the areas we&#8217;re in right now, though we do feel there a few companies that we have some things in common with.  </p>
<p><img src="http://clutchmagonline.com/wp-content/uploads/mar2.jpg" width="460" height="391" alt="mar2.jpg" class="imageframe imgalignleft" /><strong>Q: Speaking of &#8220;streetwear&#8221;,did you choose to label 21MC&#8217;s streetwear brand or did it just happen?  I&#8217;m asking because it seems like you can translate some of the pieces into the mainstream arena of fashion.  Do you ever think you would expand the line to do other types of designs?</strong><br />
Well, when we started, we were concerned about being pigeonholed  by the label &#8220;streetwear&#8221;, which is why we say we do &#8220;conceptual streetwear.&#8221; We did this so we could come out with whatever we were interested in in the future and not have look at us all screw-faced. We want to put out all sorts of things: clothing obviously, but also mixtapes and records, posters, a zine, throw events, make shoelaces, etc. We have also been commissioned to art direct other design projects under the 21MC name. So as we have continued, we haven&#8217;t really seen the title as limiting, we kinda just do everything we&#8217;re interested in doing. </p>
<p><strong>Q: What other labels/brands inspire you and/or keep you on your toes? </strong><br />
That&#8217;s a hard question because I tend to be very &#8220;particular&#8221; about that sort of thing, but I find inspiration from Cassette Playa from London, Official Tourist from SF, I like Rockers NYC, I&#8217;m hit or miss with Peg Leg, and I&#8217;m pretty impressed by how 10 Deep has maintained the quality of design even though they have grown so much. </p>
<p><strong>Q: As a fashion influencer, what could we spot you rocking regularly ?</strong><br />
Right this moment, I usually wear something like this: red California Classic Vans, Bright shoelaces, 21MC shirt, vintage Pendelton/Woolrich jacket, a substantial sag in my grey jeans, Greedy Genius shoes, 21MC mini poncho, San Jose Sharks New Era fitted hat, and hella necklaces.  </p>
<p><strong>Q: We are big music enthusiast and we&#8217;ve noticed some Afro-punk influences in your line.  How does music and culture influence you when it comes to 21MC? </strong><br />
Music is very central to 21MC&#8217;s ideas and process. The rhythm especially, it holds really important histories within it, so we can find out more about ourselves through the music our ancestors made. Lately, the kind of interesting connection between dub/DJ-ing/hip hop/punk has had us thinking in a very particular state of mind. We are really appreciating the creative renaissance that happened within dub to go on to create the two types of music that have been so influential to us: Hip Hop and afro-punk. Also, we been paying a lot of attention to dubstep/grime, crunk, baltimore bass, balie funk, soca, and of course new Hip Hop. But yeah, Afro-punk is part of our culture.  </p>
<p><strong>Q: What kinds of techniques are used in 21MC?* </strong><br />
We do everything! The most important part for our first collection was to &#8220;remix&#8221; some of the printing techniques and textile methods found in Africa. We did a lot of hand done design work mixed within a little production. All the care labels were all hand done and as well as the scarfs and hoodies we got coming out next collection! Coming up we are gonna be hand-dyeing garments, using gold foil, embroidery, screen printing, also we have a lot of plans for accessories in the near future. Weaves and more dyes in the future fo&#8217; sho! </p>
<p><strong>Q: What&#8217;s next for you and 21MC? </strong><br />
We are premiering some new garments at our fashion show in New York next week (January 20th, 2008) at Dante&#8217;s Fried Chicken&#8217;s 1st anniversary party. But to give people some idea, our Spring/Summer &#8216;08 collection will be much more about Afro-American symbology, creole typography/graffiti, and mixtape dedications. We will work in screenprinting, foil prints, and embroidery on an array of crewneck sweaters, t-shirts, fitted hats (depending on how this New Era boycott goes), jackets and leggings. We&#8217;ll have some dope collaborations released during Spring/Summer as well.  </p>
<p><strong>Q: Where can readers purchase 21MC?</strong><br />
The best place to find us is on our website, <a href="http://www.21maroons.com">www.21maroons.com</a>. Soon you will be able to find 21MC in most major cities here and abroad including West Africa. But right now you can also find them in LDRS 1354 in Chicago, Laced Up in Seattle, Blackbird in Seattle, but we add store to our list weekly.<br />
<img src="http://clutchmagonline.com/wp-content/uploads/mar01.jpg" width="640" alt="mar01.jpg" class="imageframe" /></p>
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		<title>Commonwealth™ &#8220;For The Greater Good&#8221;</title>
		<link>http://clutchmagonline.com/fashion/boutique-watch/commonwealth%e2%84%a2-for-the-greater-good/</link>
		<comments>http://clutchmagonline.com/fashion/boutique-watch/commonwealth%e2%84%a2-for-the-greater-good/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 04:00:58 +0000</pubDate>
		<dc:creator>Sylvia Arthur</dc:creator>
				<category><![CDATA[Boutique Watch]]></category>
		<category><![CDATA[boutique wear]]></category>
		<category><![CDATA[Streetwear]]></category>

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<p>Being part of the street elite is as much about lifestyle as it is about labels. It&#8217;s a mindset where&#8230;</p>]]></description>
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<p>Being part of the street elite is as much about lifestyle as it is about labels. It&#8217;s a mindset where music, fashion, sports and art collide to create something uniquely symbolic of the day&#8217;s culture. With this philosophy in mind, <strong>Commonwealth</strong> has got the block on lock with its stylish range of street-chic that combines clothing and art to great effect.</p>
<p>Founded three years ago by creative consultant Omar Quiambao, <strong>Commonwealth</strong> has become a brand in itself—the go-to place for both the obscure and the mainstream. Stocking major labels like Skateboard P&#8217;s BBC, Marc Jacobs and Stussy, the company also provides an outlet for little-known independents and other creative individuals by introducing new brands like Gourmet, for whom street wear is as much about the art of creativity as the product itself.</p>
<p>The design and layout of the <strong>Commonwealth</strong> store is straight out of a celebrity walk-in wardrobe as featured on MTV Cribs. Its spacious, minimalist warehouse is in tune with the functional, artsy vibe. As well as clothing, the shop stocks books, sells art and regularly holds must-attend events in conjunction with the biggest names on the urban music and fashion scenes.</p>
<p><strong>Commonwealth </strong>is located in the heart of hip-hop&#8217;s hottest community&#8211;Norfolk, Virginia! Home to musicians and producers including The Neptunes, Timbaland, Missy Elliott and many others, Virginia has emerged as the most unlikely hip-hop enclave. But with its finger on the pulse of contemporary street culture and with a view of the future, the Commonwealth concept is set to go from strength to strength. <strong>Watch this space:</strong> <a href="http://www.cmonwealth.com"><strong>www.cmonwealth.com</strong>. </a></p>
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