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It is well known that people don’t always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology.

This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.

Due to heavy traffic, the site is offering one simple IAT demonstration measuring associations with White and African Americans. Please return later today to get access to the full site.

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  • My results are:

    “Your data suggest little to no automatic preference between European American and African American.”

  • My results:

    “Your data suggest a slight automatic preference for African American compared to European American.”

    Granted, I hit the wrong keys a few times, but sounds about right to me. This was VERY interesting. I love tests like this. And it helped me with my hand-eye coordination. lol

    Thanks for the link.

  • clutchreader

    wooo lawd i took some of the tests, i wasn’t too happy. It pretty much said I had a moderate preference for men working having careers than women. Everything else was straight kool aid
    :(

  • jerseybred

    Results:
    “Your data suggest a moderate automatic preference for African American compared to European American.”