Forever 21

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f211.jpgt_logo.gifPurveyors of fast, designer inspired fashion at insanely affordable prices, Forever 21 has long been a favorite of cost-concious style mavens everywhere. Forever 21 is one of the few places in a mall where you can walk in with $100 and A) walk out with items (plural!) that you actually want to wear and B) possibly still have change to spare.

The retailer recently unveiled a new concept collection, Twelve by Twelve. The idea is to offer a more sophisticated and luxe product selection that appeals to women who might gravitate towards shops like H&M or Zara. “Forever 21 is fast fashion; it’s quick-turn, young, and fun,” said Betsy Zanjani, vice president of merchandising for the project. “Twelve by Twelve is a grouping of items designed to go together, to be worn together. It will be a little bit more sophisticated, much more luxury.”

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1.Meira Metallic Flat, $16.80, 2. Reptile Clutch, $9.80, 3. Metallic 3Q Top, $17.80, 4. Burbank Faux Leather Boot, $29.80, 5. Gathered Knit Dress, $17.80, 6.Polished Teardrop Earrings, $4.80, 7.Hoops and Discs Earrings, $4.80, 8. Wrapped Triangle Earrings, $5.80, Forever 21

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  • i love it, i have been shopping there for over 6 years and i always look like a million bucks but for like a 100$. come to europe forever 21. please

  • peppychick

    The twelve by twelve line is excellent. Unfortunately, it is only in Los Angeles. I love the clothes. They are definitely better in quality and suit my personal style. I like H&M ,but their clothes don’t last that long.

  • Phylicia

    I agrree, Peppychick. H&M is great for professional, grown-woman-swagger peices, but I also find that their clothes (especially pants) don’t last as long, and are more expensive than forever 21’s stuff. I believe you can find twelve by twelve online.

  • Kwana

    cheap material/fabric breaks me out…you can be thrifty and still FLY with quality fabrics/cuts etc
    I can’t do F21 and only a select few pieces from H&M……..I’d rather shop @ places like Filenes Basement, Loehmans, Target -even has better quality of clothing than F21