We first spotted this luxe line in 2003 and have been die hard fans ever since. Known for clutches, but loved for many styles of bags, Lauren Merkin is a modern classic label with unparalleled quality and staying power. Over the last couple of years the Lauren Merkin collection has been one of the most sought after clutch bags in the game. Reinventing the clutch with new shapes, colors and fabric, Lauren Merkin has quickly become a staple in our wardrobe. In the summer of 2002, Lauren Merkin found herself with an MBA but without the creative job she craved. In need of an artistic break from the career hunt, Lauren pulled out the Singer she’d received for her tenth birthday. In whimsical partnership with her sewing machine, Lauren created a classic canvas shoulder bag that seemed to have just the right mix of style and charm.
In no time, Lauren hit the pavement with three bag styles and a portfolio of samples. With nothing to lose, she fearlessly cold called buyers at top of Manhattan boutiques such as Searle, Steven Alan and Shop. All were eager to carry Lauren’s first styles. The signature “Louise” clutch became an instant hit and the orders began flowing in from around the country. By holiday 2002, Lauren Merkin handbags lined the shelves of Bergdorf Goodman and by the spring of 2003 Lauren Merkin was one of Bergdorf’s best sellers. Lauren Merkin handbags had experienced major success before its first anniversary. The “Louise”, one of Lauren’s original shapes, still remains her best selling bag today.
The New York fashion press, always ahead of the pack, had already started to take notice of Lauren Merkin handbags. Time Out NY was the first to cover Lauren’s fresh new bag line and it was barely a blink of an eye before Lauren’s bags were featured regularly on the pages of Lucky, In Style, Marie Claire, Vogue and countless others.
In the past five years, Lauren Merkin handbags have developed a loyal following with consumers and celebrities. The Lauren Merkin customer quickly becomes devoted to the quality, timeless style and lighthearted attitude that make Lauren Merkin handbags instantly recognizable. She relishes how the details of her favorite clutch or tote complement her personal style and looks forward to a new shape or color each season.