jake-headshot2bw.jpgSpring is here and so are the new trends in makeup. Clutch went to one of the industry’s premier makeup artist, Jake Bailey to get the lowdown on what to expect. In case you don’t know Jake Bailey, he is a Max Factor Celebrity Makeup Artist and one of the most sought-after makeup artists in the industry. His ability to make women look their absolute best and leave them glowing from within has celebrities like Angelina Jolie and Lindsay Lohan clamoring to him. If anybody should knows about the hottest trends in beauty this spring it should be him.

Q: What do you want to see become a big trend this spring?
— I would love to see women wearing more blush this spring. Blush can be a little intimidating as some women do not how to apply or the correct shade to pick. MAX Factor just launched ColorGenius Blush and each compact (either Roses, Peaches or Spices) has three shades in it that allow you to mix and create your own look. Use a blush brush to apply the color to the apples of the cheeks while blending up towards the temples and a dab of clear gloss on the lips and you are good to go! The blush will instantly warm up your skin after a long winter.

— Also, I would love to see lots of color this spring. I just created Paris’ 80’s birthday bash look where we used lots of color in a very modern way. Paris looked stunning, and the look is something every woman can wear. We used Paris’ favorite shades of MAX Factor’s Vivid Impact Highlighting Mascara, Vivid Impact Eye Shadows and MAXalicious Glaze Lip Gloss. The great thing about all of these products is that they can all be found at your local Wal-Mart!

logo_mf2.gifQ: What looks should we keep for spring?
— For spring, we should definitely keep the classic red lip and smoky eye but updating it for the warm spring days. To update this look and keep it lighter for spring, I suggest trying MAXalicious Glaze Lip Gloss in Secret Rendezvous. The shade is universally flattering and is so easy to reapply when you are on the go.

— I love creating a sexy, smoky eye for my clients, such as Juliann Hough, but I try to use different shades to create the drama rather than black and grays. I have recently been using MAXeye Liner in Green and Bare It, which is an olive green eye liner, as well as Guilt Complex, which is a coppery brown hued liner to create a long-lasting smoky eye. Just apply the liner over the entire eye lid, as well as under the lower lash line, and smudge with your index finger for a softer look. You can use any shade to create a smoky eye so get imaginative!

Q: What looks should we ditch for spring?
— The look women should definitely be ditching for spring is over-filled eye brows. Yes, we need to fill in our eye brows to better frame our face but I have been seeing a lot of severe brows out there. Use cool and complimenting shades of brow powder rather than brow pencils to fill in sparse areas.

— I have also been seeing some clumpy lashes out there, ladies! Make sure you pick the correct formula of mascara as well as the correct brush. I suggest using MAX Factor’s Volume Couture Mascara because of the patented plastic bristles of the iFX brush because it doesn’t clump!


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