sheabuttamositure.jpgHere at Clutch Magazine we get pretty excited when we find products made specifically for the skin and hair of multicultural women. It’s a sad but true fact that even in today’s market with all of African Americans buying power we still have trouble finding products that our created for our skin and hair needs. So you can imagine how excited I was to come across a whole product line developed exclusively for multicultural skin types. SheaMoisture is a distinctive array of bath, body and skin care products developed to address diverse skin care needs- from dry and sensitive to normal. The SheaMoisture line was developed in partnership with Sundial brands, the privately owned African American skin care company that also developed and distributes the popular Nubian Heritage line.

SheaMoisture wanted to develop the best skincare line possible. They started by only making products that are certified natural and organic that way ensuring that you’re putting on a product that has no harsh chemicals in it. SheaMoisture also uses ingredients that are derived from African and Asian remedies. These ingredients include aloe vera to soothe and soften skin, jojoba oil a fast absorbing skin hydrator and vitamin A a powerful natural antioxidant that helps to heal sun damaged skin.

The new product line includes: SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, SheaMoisture 100% Shea Butter and SheaMoisture Shave System (which is designed for men and includes several products). Each product in the line uses the moisturizing properties of Shea Butter to rehydrate and soften skin naturally. Skin is left feeling healthy and moisturized even after shaving.

If you can’t try every product in the line then make sure you don’t miss out on two real standouts. The SheaMoisture African Black Soap and Lotion ($12.99) which does a great job at helping to even out skin tone and clear up acne. And the SheaMoisture Coconut Hibiscus Wash and Lotion ($15.99) which smells yummy and does an amazing job of replenishing dry skin. But I highly suggest you try them all if you can. They are great products from a great line.

SheaMoisture is available at select Target stores nationwide and at Target.com. The products in the line range from $1.99 to $19.99.

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  • Morgan

    This sounds like a line that we need to support. If we don’t buy products made for us that our good for us they won’t make them. Big up to Target for carrying them.

  • Tanya B.

    I agee with Morgan. We do need to support stuff like this. I am headed to Target after work to check it out.

  • Melissa

    These sound good!!!!