Looks like Andre 3000 is officially on hustle mode for his new clothing line, Benjamin Bixby. Andre’s collection of dandy threads debuted across the pond at Harrods, where he admitted that designing the line was as much about the aesthetic as it was merchandising and presentation. “It’s like medicine,” he told the Business of Fashion.

“You need to wrap it up in peanut butter to make it appealing.”

Either way, we think the line is rather fitting for proper English blokes.

Related Article: Andre 3000 Launches Benjamin Bixby

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