Last week, digitally retouched images from the Ralph Lauren campaign leaked onto the web and caused quite an uproar. The ads showcased a skeletal picture of the 23-year-old French model Filippa Hamilton – who says she is a size 8 – in the advertisement for Blue Label jeans. The ad was first highlighted on a website called Photoshop Disasters.
After Ralph Lauren learned that images had been leaked, they began accusing the sites of copyright infringement for reprinting the advertisement. A blog called Boing Boing then featured the image, which was reportedly spotted at a shopping centre in Tokyo. Ralph Lauren initially responded by accusing the sites of copyright infringement for reprinting the advertisement.
But Boing Boing said it was protected by the ‘fair use’ provision, which allows photos to be reproduced ‘for purposes such as criticism, comment and news reporting’.
A spokesman for Ralph Lauren said last week:
“For over 42 years, we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately.”
Now we have learned that the model featured in the ads appeared on Today and is claiming the brand fired her for being too heavy and not being able to “fit” in the clothes anymore. And if that isn’t bad enough, another photo leaked onto the web today showing another emaciated model.
Clutchettes – as we know cultural views on weight differ from ethnicity to ethnicity, but how do you feel about Ralph Lauren’s “thinning” tactic on already very slender models?
Thanks CJ and Dana for letting us know about the error!