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Clutch was at a West Village industrial-chic studio space last evening for the LOFT Summer 2010 Preview. The energy was on a sonic high with sounds from Pharrell to the Plastiscines coupled with cutesy pear Bellinis. Undoubtedly the sweetest hybrid in ambience for a collection that makes us wish we could press fast forward and magically appear on a St. Thomas beach in their “Sailing Ferns Maxi Dress” ($98). Or at a see and be seen Brooklyn outdoors brunch spot in their “Zebra Print Pencil Skirt” ($69.50) and “Knotted Hobo Bag” ($148). The LOFT Summer 2010 collection is targeting the young jet setter with an exhilarating mix of prints and luxe accessories. The brand even boasts an industrious team of trendsetters anchored by a Fashion Director who wore a sporty cropped trench over a dress with the sailing ferns signature print.

The LOFT has your Summer 2010 must-haves down to a sartorial science from patterned scarves, straw fedora hats and the clinched belt over a cocktail dress mainstay. At a price point that offers reason and quality, the Loft is the go-to that consistently delivers. Summer at the LOFT will be a fabulous experience with range and money to spare. We have to say, don’t sleep.

The LOFT Summer 2010 Collection is available in June. Which piece are you wearing this summer?

Note: Clutch attended the preview because of an invite and upon attending the brand gave out a $10 gift card. Our sole purpose was not a gift card but to preview the collection. This is a sponsored post.

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  • Nicole Miles

    Definitely a much-needed revival of the brand! Good job GT

  • Toya

    I’m wearing the zebra print pencil skirt :)