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definedbymedia_pastyFall08_05wCongrats are in order for Vanessa and Angela Simmons for inking a deal for a new Pastry line for kids — Pastry Pop Stars. According to WWD, Pastry Pop Stars “puts the accent on sparkle” with everything from athletics to sandals in infant sizes 4 to 10 and children’s sizes 10 1/2 to 3 and 3 1/2 to 6.

“[This customer] likes to have fun. She’s a dress-up girl sneaking into mom’s closet,” Pastry designer Louise Bramstedt tells WWD. “Finally, she gets a line with glitter of her own.” Pastry Pop Stars, due to hit stores in February, will retail between $25 to $35. Recognizing how important the web is to their brand, a Pastry Pop Stars website is set to launch next month. The website will also feature webisodes with Pastry Pop Stars characters Cashmere and Melody.

To learn more about Pastry please visit www.pastryshoescollection.com.

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