Calvin Klein, the American brand known for its provocative advertising and classic jeans tapped four diverse faces to model it’s “X” underwear that will debut in stores next month. They are Mehcad Brooks (True Blood and The Deep End) , Kellan Lutz (Twilight), Fernando Verdasco (Spanish Tennish Player) and Hidetoshi Nakata (Japanese Soccer Player).
The campaign, which starts later this month, will take the boys to the households of many in Asia, Europe and the USA. Holding nothing back with its highly digital and global campaign, Calvin Klein is reportedly using 19 percent of its ad buy for digital platforms.
Be on the lookout for teasers – then again, anything with Brooks has our undivided attention.