Popular e-tailer ASOS.com has launched a new brand, ASOS Africa which falls under their new initiative, The Green Room – a new online marketplace merging brands that promote people and the world. The ASOS Africa capsule collection (which is in conjunction with SOKO Kenya) will consist of several chic silhouettes such as blazers, jumpsuits and playsuits, cropped trousers all using African Kanga. Kanga is a vividly colored printed cotton fabric that is traditionally worn by men and women throughout Eastern Africa. The collection will also begin to incorporate accessories as well as organic hand-crocheted tees and vests embellished with brass beading. What do you think of the collection so far Clutchettes?
“On our continuing quest to find new inspiration, we recently spent time in African working with artisans and small producer groups. The vibrancy of the continent inspired us to create the ‘ASOS Africa’ collection with the aim of supporting trade in Africa.” -Caren Downie, buying director, ASOS.com
Price points for the ASOS Africa capsule collection range between £15-75 for clothing and £18-32 for accessories. To see more from the collection, visit the online shopping site here.