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Steve Harvey is at it again. Thanks to all the readers who made his last book, Act Like a Lady, Think Like a Man, a New York Times Best Seller, the “Love Guru” is slated to tell Black women what to do again in his new book, Straight Talk, No Chaser: How to Find, Keep, and Understand A Man.

“The King of Comedy” spoke to Black Voices, claiming that in this book, he really gets down to the matter. “I go so deep into the mindset of men and how we operate and function.” Harvey says he gives women real things they can do to help in their relationships.

Steve Harvey pushes sweeping generalizations alleging all men are the same. “We all basically think alike when it comes down to commitment, love, relationships, money, sex, whatever it is.” Harvey’s supposed monolithic male incubator can be fascinating and comical, but vastly misleading. Moreover, Harvey’s witty candor nearly implies that he is the all knowing love doctor who has all the answers.

Most experts accompany their life experiences with actual research. In all of Harvey’s promotion of his latest project, there isn’t one mention of how he empirically comes to his lofty conclusions. This can be particularly dangerous, setting the stage for more lazy commentary that stands on no substantial investigation and analysis.

The so-called Black relationship expert market is booming. Both Black women and men alleging their expertise on finding a man, and keeping a man, are cashing in on Black female vulnerability. Readers susceptible to the massive media “Single Black Woman” crisis are drawn to the advice-industry looking for quick and easy fixes. Young Black females in search of life-mates in a new age dating game, with new rules of engagement, are especially vulnerable to this brand of propaganda. Although Harvey doesn’t appear to dish endangering or damaging advice, Black women deserve a myriad of voices, perhaps a fresh perspective from a Black married woman.

But we can really fault Harvey when he has a sizable following of female readers and listeners who buys the talk he deals?

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