Oprah is getting things over at her new OWN cable network off to a positive start. The media queen revealed her new colorful brand logo for the Oprah Winfrey Network. It’s a bright palate serving up O power in big bold letters. But her electric logo isn’t the only thing popping; Oprah told insiders at an exclusive conference that there will be no “bitch” word at her network.

According to the New York Post, Oprah appeared at Maria Shriver’s Women’s Conference in California, telling attendees that OWN will be “fun and entertaining without tearing people down and calling them bitches.” Oprah said, “Imagine that. Imagine.”

The new channel owner continued, “Growing up, I could never find my name on any of those license plates or lunchboxes, now I know what it was for—to start my own network.” Oprah says the network will carry out her message. “A whole network, a whole channel that we’re designing to carry the Oprah Winfrey message.”

Oprah continued, telling the crowd that she is not afraid. “I know that as I start on this next chapter, there’s going to be some mistakes. I know there’s going to be some stumbles. I know I’m a work in process and progress. I know nothing new is perfect, but I’m not scared. I’m not afraid.”

The OWN network is scheduled to launch on January 1. And we’re bursting with excitement. No matter what some of us may think of Oprah, she is one fearless woman!

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