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Rihanna has joined fellow pop stars such as Beyoncé and J. Lo in her latest business venture—the launch of her new fragrance. “Reb’l Fleur” by Rihanna premiered in Cannes this past week at the TFWA World Exhibition. The scent, which is scheduled to launch in the US in 2011, is said to be “intense and daring.” It is a fruity floral that combines tuberose, violet, hibiscus, and a splash of coconut water. As would be expected of a product backed by Rihanna, the bottle is sleek and fashionable. It mimics the shape of a high-heeled shoe, is wrapped in silk ribbons, and topped by a golden ring around the bottle nose.

What are your thoughts on celebrity fragrances?

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