It appears that Twitter has become the social media tool of choice for ethnic America.

According to a new report from the Pew Internet & American LifeEight Project, 8 percent of the U.S. online population uses Twitter today, and African-Americans and Latinos are amongst the most active users.

Young adults between the ages of 18 and 29 are “significantly more likely” to use Twitter, while African-Americans and Latinos are more than twice as likely to use the social media tool than Whites. It is apparently popular in cities as well; urban residents, according to the study, are twice as likely to use it over rural residents.

The project also reveals how much society has allowed social media to integrate into daily life.  Nearly 36% check for new messages daily or multiple times a day.

As for how they use Twitter: 36% check for new messages on a daily basis or multiple times per day, while 41% say they check it less than every few weeks. The remaining users say they check Twitter a few days a week.

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  • S.

    who cares

    • Jencendiary

      People who market products to black & latino audiences care. People who disseminate information to those groups care. Celebrities whose target markets are ‘urban young people’ care.

      And therefore I, who both use twitter and am interested in targeted media as a function of my academic leanings, care.

  • BFS

    I find that hard to believe, but if it is true, oh well.

  • The revolution will be on Twitter

    It’s true because twitter is very mobile phone friendly and while most Blacks and Latinos do not have broadband,they do have access to a mobile phone and thus use twitter more often.

    I know too that many Cubans use twitter because it’s hard for the government to censor twitter because of mobile phones.

    I think this is very interesting data. . .