The fashion industry has been around for a long time, but there are still so many needs that have yet to be fulfilled. The plus-size market is finally getting more attention (though still not the attention it deserves), but one that doesn’t get nearly any consideration is the market catering to women with larger than average feet. It is one that most overlook, but even I personally know women who have an extremely difficult time when it comes to finding their shoe size and I constantly think that it just isn’t fair.

Exceptional Footprints is ending shoe shopping woes for a large number of women with a website selling everything from bejeweled flats to statement-making stilettos, sizes 11 and up.

Here are five reasons to check out the brand and spread the word:

1. The magic is in the mantra.

“Our¬†mission is to assist women with exceptional footprints in discovering their divine right to fabulous footwear.” Often companies catering to a specific niche are exclusive rather than inclusive and Exceptional Footprints is the latter, sending out a positive message for women who just want to buy great shoes.

2. Popular brands are joining in and getting on board.

Mainstream brands like Corso Como and Madeline are featuring their shoes on the site, paving the way for other designers to do so and addressing the needs of women who were previously ignored.

3. The founder is a woman of color.

There are so few women of color in the fashion and accessories industries, so we feel that it is always important to give recognition and Shondell Andre is definitely an entrepreneur on our radar.

4. The site has introduced us to a fabulous new shoe line named Takera.

Takera is a line of shoes started by WNBA player, Asjha Takera Jones and features hot footwear for women sizes 10.5 to 15. The brand just launched last month and has been getting rave reviews, as well as being another business started by a woman of color.

5. No matter what size, the shoes are stunning.

From everyday ballet flats in eye-catching colors to suede stilettos perfect for nights out, the edited selection is exquisite from start to finish.

Visit www.exceptionalfootprints.com to shop the website and for more information on the brand.

-Faith Cummings

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