When Carol’s Daughter announced Solange Knowles, Selita Ebanks and Cassie as the new faces of their upcoming ad campaign, it didn’t sit well with many C+C readers. In addition to your contentions that society was far from “colorless” as Chairman Steve Stoute stated, many of you lamented the absence of a darker-skinned and/or older spokesperson in a campaign that claims to celebrate diversity.
Founder Lisa Price’s letter regarding the new faces and the upcoming collection, Monoi, addresses some of the concerns raised if inadvertently. Price explains that Jada Pinkett-Smith and Mary J. Blige are still the faces of the brand so different age groups are indeed represented. “[Cassie, Selita and Solange] join Mary J. Blige and Jada Pinkett-Smith who epitomize beauty by nature in everything they do,” she says.
Price also focuses primarily on diversity in hair color and texture among the new faces: “I am so happy to welcome three women who share my enthusiasm for loving the many textures and colors of hair,” she says. In the video below, the women discuss hair memories as well as their personal journey to love their unique hair texture and styles from Solange’s kinky-curly afro to Cassie’s half-shaven long waves to Selita Ebank’s straight, short cut.
Click here to read Lisa Price’s full letter and take a look at her conversation with the brand’s new faces here:
What do you think of the video and Lisa Price’s letter?
You can share your hair experiences and your thoughts on the new faces of Carol’s Daughter with Founder Lisa Price during her live Twitter chat tomorrow at 10AM. The twitter handle is @Carols_Daughter and hashtag is #BeautyIsDiverse.
-Jessica C. Andrews