With the devastation in Japan far from over and the recovery process just begun, there is much need for international help, namely financial support.
This is why Wells Fargo has decided to offer customers the option to donate part of the money they have in their account to charity. So far, the company has implemented the giving program in 9,000 ATMs across the country.
The funds donated go to the Japan Earthquake and Tsunami Relief Fund set up by the American Red Cross.
While ATM charity giving programs have been seen in the U.S before they have never taken on as large a scale as Wells Fargo has. Similar programs exist in the United Kingdom and the UK but had not been implemented stateside.
So far the Wells Fargo’s ATM users have brought $1.3 million in donations for relief and recovery like Japan.
Speaking to The Star Tribune, Jonathan Velline, a Wells Fargo vice president in charge of ATM operations said:
“I think we’ve demonstrated that ATMs are a tool we can draw upon for fundraising. Our customers have spoken with their wallets.”
What do you think of the ATM charity partnership? If you could donate to a cause when you went to check your balance or withdraw cash- would you? Tell us what you think Clutchettes- share your thoughts!