Jennifer Lopez is the newest face and global ambassador for L’Oréal, another notch on her belt of powerhouse advertising campaigns including ones with Gucci, Tous, and Gillette Venus.
She always looks flawless so it was only a matter of time before the industry caught on. She has always been ahead of the trends and the international beauty mega brand has been trying more modern and sexy ideas, clearly trying to keep up with the Puerto Rican superstar.
For her newest ad for the Fresh Collection, Jennifer Lopez is rocking wet tousled hair, heavy eye makeup, defined brows and loads of bangles. This is something we have seen from her before, but not from L’Oréal and we must admit, it is one of the brand’s hottest ad campaigns to date. It gives us something eye-catching to covet, while highlighting the Fresh Collection in a major way.
Usually, L’Oréal goes for picture-perfect looks, but this is way sexier and less put-together, making it a tad more relatable. The collection on its own is ideal for Spring and Summer including fun sheer pastel lip colors and bright nail colors including turquoise and yellow.
We’re definitely looking forward to seeing more images from the campaign and how J.Lo rocks the colors on American Idol and red carpets in the near future.
What do you think of Jennifer Lopez’s new ad for L’Oréal?