Jessica White has been the face of Maybelline for almost four years now, thus we are well aware of her amazing skin and striking looks. She is now looking to spread her insider secrets and give us all her same sunkissed glow with her new line of skincare, Devise Beauty.

Jessica is working alongside chemist Maria Ash to develop the line that will enhance the beauty of women’s skin, with a specific focus being geared toward African American, Latina and Asian skin tones. There are only a handful of beauty brands that cater to women of color, thus this news is really groundbreaking.

Maybelline is sold in drugstores, thus we might be able to expect that the line will be affordable and mass-produced, but more details of the specifics of the line have yet to surface. We can definitely expect a high energy, beautiful advertising campaign, perhaps with Jessica herself as the face.

More details to come so stay tuned for more information.

What do you think of the idea of Devise Beauty? Are you interested in purchasing?

-Faith Cummings

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