From baby Jordans to toddler Burberry rain boots, most parents enjoy splurging on fashion for their new bundles of joy. And like any luxury label, putting designer duds on your child is the ultimate statement that you’ve “made it” so to speak. But as young children often outgrow clothes faster than they can wear them, is it worth it for parents to buy overpriced high-end clothes? Luxury labels are hoping the answer is yes.
High-end brands like Gucci and now Versace have developed lines for children. Gucci’s line for toddlers (0 to 2 years) and kids (2-8 years) includes rompers, tees, bibs, blankets, leather jackets, leggings and more. The high-end Italian fashion house is charging $275 for a pair of baby shoes and over $400 for some of the ready-to-wear pieces.
Lanvin will release a luxury kids line in July with 25 pieces for girls 4 to 10 years old with fabric that costs ten time more than what’s typically used for children’s clothing.
This week, Versace announced a Children’s line called “Young Versace” which the CEO of Versace SpA, Gian Giancomo Ferraris described as “a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ’n’ roll.” While prices have not yet been divulged, WWD reports Gucci predicts $43 million in revenue from the kids’ line.