The Beyonce train is running full steam ahead. As the songstress prepares for the release of her latest LP 4 and graces covers of almost every magazine on the newsstand, she found time to announce the launch of her latest fragrance, Pulse.

Beyonce markets the new fragrance as unique since the bottle is upside down and the design is inspired by her stage costumes:

“I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design… and I love fashion! […] I believe my music makes women feel strong, and Pulse is all about finding that power inside.”

While the fragrance bottle is certainly beautiful with Rihanna’s upside-down heel “Reb’l Fleur” fragrance and Katy Perry’s “Purr” creations just to name a few, we can’t help but feel overwhelmed by the celebrity fragrance craze.

Are you over celebrity fragrances or are there any actually worth picking up? Will you purchase Beyonce’s new “Pulse” fragrance?


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