While some artists are busy ranting over a few leaked songs (we’re looking at you Lupe), there’s at least one artist who wants his tracks to be downloaded in advance.
This weekend, Drake took to Twitter and lashed out Universal Motown Records for their attempts to ceast-and-desist some of his songs. The label has been leading an effort to remove download links for some of the new music Drake fans have been waiting for for months. The tracks in question were “Trust Issues” and “Marvin’s Room,” the latter which has become the basis for several femme flaired covers from Jojo and Teanna Taylor as well.
While Drake wants his new tracks for the people and his label wants to make sure there is enough incentive for folks to buy his upcoming album when it hits shelves and iTunes. Drake’s democratic approach to sharing his music is seen by his label as a potential risk for sale. Given his mixtape circuit roots, that risk cannot be overstated.
Recently Sony/ Roc Nation has been facing the same risk with Drake’s touring partner J. Cole. Tracks from the North Carolina rapper’s upcoming album have been making their way onto downloading sites much fast that his label would like.
What do you think of Drake’s words for his label? Do leaked tracks help raise your excitement for upcoming releases or do they just hurt sales? Share your thoughts Clutchettes and gents,- weigh in!