When Michael Vick was first exposed for participation in a dogfighting ring, he lost his endorsements faster than you can say “Nike.” Now four years later, Nike has announced that they are re-signing the football star saying: “Michael acknowledges his past mistakes. We do not condone those actions, but we support the positive changes he has made to better himself off the field.” (Derek Kent, Nike).
If you remember, in addition to the negative media attention and public outrage Vick received for dog-fighting, he spent 21 months in jail for a related charge. Since his release, his career has been on the up-and-up. He had a remarkable season last year, he recently won the Subway Sportsman of the Year Award at the 2011 BET Awards and now, he can celebrate regaining his lucrative Nike endorsement.
It goes without saying that not everyone is happy for Vick’s redemption. Several were outraged about his award and Nike endorsement, maintaining he shouldn’t ever be able to regain his star athlete status following the 2007 dog-fighting ordeal.