From VIBE Vixen — With her third studio album Here I Am dropping on July 22, we’re hoping Kelly Rowland doesn’t end up like her former and hastily fade into the background before the album even drops. Seeing that Beyoncé has recently dominated the Billboard charts with her latest project 4, can we hope the same for Miss Kelly?
Rowland’s sophomore album, Ms. Kelly, effort was released over four years ago, shooting to the top ten on the charts. People never saw the album coming with many shelved efforts prior. With her playing the supporting role to ‘King B’ for many years, Kelly Rowland has been promoting her brand reminding us that she is just not a second-lead vocalist. Her new album, Here I Am is 10 tracks featuring the Lil Wayne assisted summer anthem “Motivation,” along with her second single “Lay It on Me” featuring Big Sean and the dance floor song “Commander” produced by David Guetta. Having solid singles and critically acclaimed dance tracks isn’t enough for artists to actually sell albums.
In an effort to prevent mediocrity here’s some “motivation” to set Kelly Rowland’s Here I Am on the right course:
- Don’t You Dare Slow Down – Make sure your new label is marketing your CD everywhere and anywhere. It is important we are all reminded the release date of Here I Am, and not shocked to find out you have new product sitting in the stores. During ‘Bey-season’ it is impossible to walk into a Target without seeing giant cut outs of her photo shoots everywhere touting the release date – take notes. Over-do your marketing strategy since we are nowhere near tired of seeing you. Saturate the market as much as you can through commercials, radios and even interviews. Also, nice job at Essence penning your internal struggles.