Maybe it’s all the hype surrounding, Kreayshawn but the minute I heard about Tommy Hilfiger’s son- Richard Hilfiger a.k.a Rich Hil getting his start in the rap game, I immediately prepared myself to be annoyed. And after reading more about the junior Hilfiger, all I am is, well, less annoyed than I thought I would be.
This week, The New York Observer, ran a profile piece on Rich Hil and his budding hip-hop career. As expected, Hil lives in a swanky Manhattan apartment and has his rent paid through his father’s money. But while he may be the kid of one of America’s most infamous designers, he is attempting to make a name for himself on his own.
Though the desire to break away from your uber-wealthy family may not be the stuff hip-hop is made from, Warner Brothers has inked a deal signing Rich Hil to a recording contract. Fun fact: before this deal, Hil was on the shelf at Swizz Beatz’ Full Service Records. Oh and another one: Hil is working with producer Lex Luger- the man behind “H.A.M” the lead single from Kanye and Jay-Z’s “Watch The Throne.”
So what can you expect from a privileged kid with some of hip-hop’s biggest hitmakers behind him? Two month stints in rehab, mixtapes about said stints and not riding in limos (because he’s rich but not flashy like that). Oh, and a strong allegiance to his stomping ground, “The Cut.”
When asked about rehab, Hil showed his homophobic, but apologetic homophobic side:
“Did I get anything out of it?” he said over dinner in the basement of the Plaza (grilled chicken, chimichurri and an off-menu lemonade-mojito concoction). “Yeah, I learned that alcohol and coke? Is kind of for faggots. You know, like, in my eyes. I’ll drink alcohol to get a lean, don’t get me wrong, but, like, something about the people who are addicted to alcohol and cocaine, they seemed like fags to me,” he said. “Not ‘fags’ as in ‘gay.’ I have nothing against gay people. Mad people in my family are gay.”
And where exactly is “The Cut”? Hil explains:
“I rep CT because CT made me,” he said, a Macbook balanced on his stomach. “I’m a product of CT but I’m not—I don’t know. What would a prep school kid wear?” He Googled “prep school kid” and found a picture of a guy in a pink sport coat. “That’s not me. You know what I mean? I might have gone to school with that kid. That kid might have played video games in my house. Played out in the woods with me, but I didn’t turn into that. I’m so fucking CT but I’m not that at all … Not everybody from Texas got a fucking cowboy hat, you know?” he said. “I’m going to tweet that.” And he did.
And on the haters and his reason for making music:
“Fuck those people, you know?” he said, leaning into The Observer’s recorder. “Fuck y’all, like, suck my dick. Literally. They know who they are.” He says he makes music for three people–himself, his fiancée and his father, “a groupie,” to whom he sends a Zip file of 20 new songs every other week.
The Observer refers to his style as “a mix of hip-hop crooning and Lil Wayne-inspired growl rapping,” a critique should probably make actual hip-hop artists and Wayne think a little more critically about all that crooning.
Here is Hil’s “Cookies and Apple Juice” for your viewing pleasure:
While he is a ridiculous human, the buzz around Hil makes me nostalgic for the days when rappers, regardless of color, actually had things of substance to rap about. But I can’t really fault the guy for actually thinking he is legit repping “The Cut” and rapping about Chips Ahoy and Motts. Know why? Because I am officially numb to all of this. Because after all there are “legit” rappers running around singing about racks on top of racks, pilled high upon even more racks.
And there are “legit” hip-hop fans singing right along with them.