From Frugivore — Change. It’s a familiar word that’s become the backbone of a powerful presidential campaign and family that’s altered the face of the United States of America. The First Family has not only exemplified leadership potential in government, but also inspired countless Americans to question individual potential and what “next generation” America could possibly look like. As President Obama has his hands wrapped up in pressing legislative and economic concerns, First Lady Michelle Obama has taken on an enormous task: childhood obesity.
She shares, “In the end, as First Lady, this isn’t just a policy issue for me. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition.”
The First Lady’s government and community-backed Let’s Move initiative is up against a national health crisis though. One in every three children ages 2-19 is overweight or obese, and causing an estimated 3 billion dollars in direct medical costs per year. One third of all children born in the year 2000 are expected to develop diabetes during their lifetime, and unsurprisingly, this generation may have a shorter lifespan than their parents. Obesity causes approximately 112,000 deaths per year in the United States, and obese adults incur an estimated 1,429 dollars in medical costs per year. Nationally, medical spending on adults attributed to obesity topped an estimated 40 billion dollars in 1998, but in 2008, had increased to approximately 147 billion dollars.