Full disclosure: I am a blogger. I started my blog when I couldn’t find a ‘real’ job as a something constructive for me to do. I have gotten writing opportunities because of the blog, but the whole ‘professional blogger’ phenomenon is new to me.

The New York Times is reporting that style bloggers like Lindsey Calla, Bryan Boy and Rumi Neely are now working with agents. For Calla, who’s Saucy Glossie blog I read and was excited to see her in a TJ Maxx commercial, the agent handles the negotiations while she gets to do “the creative stuff,” she said in the article.

What exactly are the agents negotiating? In Calla’s case, a chance to appear in that TJ Maxx commercial. And she was paid for it. That’s huge, considering most bloggers are paid in free swag and event invites. From this aspect, I understand why one might want an agent, to fish out the best opportunities. But then are you sacrificing the voice of your blog if you write about something just because your agent thinks it will be a ‘good look?’

Perhaps that’s why the editorial integrity of style bloggers are being called into question. Just like how magazines run ads right next content mentioning said product in the advertisement, are you starting to take what bloggers say with a grain of salt? How do you know if you’re reading the words of your favorite blogger instead of what their agent sent them to write about?

Though, I’m not sure it’s necessary, I can totally see how this would be worth the investment as long as you both have the same point of view and stay true to the readers.

Do you think it’s really better to have an agent? Clutchettes, sound-off below, I’m curious to know your thoughts about the rise of the style blogger.

-Channing Hargrove

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  • I just want to get to the point where I can get paid for my creative blogging. Since I to am in the “can’t find a real job” mode right now. Can you please do an article on your success please??

  • Being a blogger myself, it’s nice to get free products for review but, I think that some bloggers lie and big the products they receive a bit too much JUST because it’s free! I’ll be honest with my reviews and if I don’t like it, I’ll say. Now, with agents, I don’t think it’s a problem unless it affects their reviews, integrity and honesty. For most, blogging is a career so kudos to whoever is lucky enough to make a salary from it.

  • Agents aren’t really necessary IMO, if it is something that interests the blogger and it appeals to a group then there should be no negotiations because if you need to be reached, wouldn’t the best person to contact be the actual blogger. That’s where i think it gets messy, when the agent signs the professional blogger up for something that really isn’t for that blogger’s base. am i making sense? i just hate to see when i blogger that i love suddenly changes and is making sure they tell me to buy something that i clearly have no interest in. that’s the point where i stop reading their blog!

  • LN

    I think it’s a great idea!