Soul of the South Network is set to hit the airwaves in early 2012 and it promises to provide quality programming targeting mostly African – Americans in a number of allotted cities, including Atlanta, GA, Augusta, GA, Memphis, TN, Monroe, LA and Orlando, Fl.

SSN has committed to investing at least $10million to guarantee a healthy and balanced array of genres that should appeal to a huge chunk of their potential viewers. Entertainment, sports, news and stories with an urban and cultural feel will all be constant offerings on the schedule. According to Edwin Avent, who chairs an extended arm of the new company, SSN Media Group, there is also a plan to feature local and regional activities that show African – Americans in their element either competitively or in everyday surroundings. He tells The Hollywood Reporter, “ Soul of the South Network will embody the heart of African-American culture”. Avent is hoping viewership will steadily grow as the word spreads and the network’s output is embraced.

This positive outlook should prove profitable and genuine, considering the market concentration. According to recent statistics, the South has the largest and fastest growing black population, with Atlanta recently topping former top contender, Chicago by claiming the No.2 spot behind New York.

The need for original programming will also be tackled, with a host of new shows that include Drum Majors, which showcases musical numbers at black colleges and Southern Soul Stories, that celebrates the who’s who of African-Americans in the South and the historical imprint of the region as a whole.

The logistics of this new and promising venture are still being ironed out, including the executives who will be helping to commission all the projects lined up. But the new network has a permanent home, which will be based in Little Rock, Arkansas; it will take over the space at a TV station that used to belong to Equity Broadcasting before they succumbed to bankruptcy in 2008.

This is certainly awesome news and a much-needed boost, especially when you consider the state of affairs of network television when it applies to quality shows that boast a black cast or tell uplifting relatable stories.

Hopefully Soul of the South lives up to the hype and actually delivers. Everybody will be watching!

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