Last week Two and a Half Men star Ashton Kutcher sent Twitter into an angry frenzy when he sent out a tweet about the firing of Penn State coach Joe Paterno. In the tweet Ashton said, “How do you fire Joe Pa? #insult #noclass as a hawkeye fan I find it in poor taste,” however, unbeknownst to him, this was no ordinary firing. It was obvious that Ashton had no clue that Paterno was involved in a scandal to hide the molestation of little boys on the Penn State campus. Once he realized his mistake, Ashton quickly removed his tweet, sent out an apology and notified fans that he would be turning over his twitter feed to his management company to “ensure the quality of its content.”
Like the rest of us, Ashton Kutcher is human and prone to making mistakes. However, seeing as how this was his second embarrassing tweet in two months, it’s clear that he is not taking time to think about what he’s saying before pushing the ‘tweet’ button and as someone in the spotlight that’s a huge no-no. While the rest of us don’t have our tweets under a microscope, it can’t hurt for us to learn from Ashton’s mistakes. Here are three steps we all should take before we send out our next tweet.
If someone with the standing that Paterno had gets fired, it’s safe to say that there has to be a reason. If Ashton would’ve taken a moment to research and read up on exactly why Paterno was being fired, it would’ve saved him from the huge embarrassment. Don’t take the tweets of others at face value. Always do your own research before tweeting to make sure that your statement is accurate, timely and not offensive to others.