Animal cruelty is an issue that has kept activists very busy over the past decades and even though a good number of companies document that a healthy portion of their products are cruelty-free, further research has determined that customers are being misled. Rabbits, mice, rats and guinea pigs are still being used as experimental disposables to prevent the manufacturing of potentially harmful products for human sake.

Not all companies are turning a blind eye to this epidemic of animal testing; Aveda, Clinique and Almay all either resisted the urge to experiment on animals or promptly stopped when the disadvantages outweighed the advantages. But Band-Aid, Febreze and Always are still reluctant to help end animal cruelty and continue to implement the “animal tested” strategy. Its discouraging to note that those of us that are sensitive about this topic and try to make the effort to only buy animal-friendly cosmetic brands can still be duped into purchasing other products that are not consistent with our principles.

One major trick a lot of companies have mastered is being able to conveniently hide behind the fact that they are not required by law to dish out cruelty-free products. They have managed to use this to their full advantage by documenting on the package that their items are not tested on animals but then with closer observation it’s eventually uncovered that the ingredients tell a much different story.

PETA and the Coalition for Consumer Information are working tirelessly to expose companies that are relying on consumer deception to get their products sold. Both organizations partnered up and thanks to a licensing agreement, they were able to utilize the bunny logos, which serve as indicators for products that are billed as cruelty-free.

Even Europe has made greater strides than the U.S. when it comes to eradicating the use of animals in such a cruel way. The European Union in 2009, forced companies to stop the use of animals when it came to testing for skin sensitivities and toxins in cosmetics. While there is a similar law in the U.S., the Safe Cosmetics Act of 2011, the sense of urgency is lacking since companies are only asked to try to seek alternative ways to test the products but they are not held accountable if they happen to default.

At the end of the day, we the consumers have the power to make or break these companies. If we try to educate ourselves enough to know exactly what we are purchasing when we make that quick run to the drug store, we can literally flip the game and force manufacturers to think twice before subjecting these animals to unthinkable procedures for our benefit.

What do you think? Do you care whether or not the products you use are cruelty-free?

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