TLC’s All-American Muslim is a reality show about a regular American family that happens to practice Islam. The idea, of course, is to show the kind of discrimination American Muslims often face and that they are just like everyone else.
So it’s ironic that Lowe’s Home Improvement has pulled its advertising from the show after pressure from the conservative Christian group the Florida Family Association. That group, whose mission is to “defend, protect and promote traditional, biblical values,” called the show “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.” In other words, although the show depicts the Amen family doing regular everyday family stuff, Muslims are in fact not like everyone else.
Representatives from Lowe’s didn’t exactly cosign on that, but in a press release about the decision to no longer advertise during All-American Muslim they had this to say:
“Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”
In case you didn’t catch it, this is Lowe’s version of an apology to both sides.
The Florida Family Association is continuing their campaign against the show by also targeting Home Depot and Sweet N’ Low to also pull their ads. In response, the Council on American-Islamic Relations, Senator Ted Lieu, and Suehaila Amen (whose family is featured on the show) have circulated a petition boycotting Lowe’s and are calling for an apology that recognizes the bigotry in its decision.
Read more at Associated Press.