Just when you thought you didn’t need another reason to love Target, the mega retailer gives us one more. Target has announced that it’s launching “The Shops.” What exactly are ‘The Shops’ you ask? Using the same shop-in-shop design you see in department stores like Bloomingdales, Target will fill mini store fronts with handpicked specialty boutiques from around the country. So that small town cupcake shop you loved in Illinois or the amazing clothing store you stumbled upon while vacationing in Miami could get the opportunity to sell at one of the biggest retail chains in the country.
According to Brian Williams, director of fashion and design partnerships at Target the concept is “meant to create a sense of discovery — what every one of our customers love when they come to Target.” On May 6, ‘The Shops’ will debut their first round of boutiques both in-store and online–The Candy Store in San Francisco, beauty chain Cos Bar, Boston’s Polka Dog Bakery, Privet House (home decor accessories) in Connecticut, and The Webster (clothing and accessories shop) in Miami Beach. After six weeks Target will switch out the current shops with a new group of boutiques.
As if this news isn’t amazing enough, The New York Times is reporting that Target will also test out mini-Apple shops in 25 of its stores. Boutique shops and mini Apple stores? Forget Disney World, Target is now the happiest place on earth! Checkout the video below for all the amazing details about “The Shops” and the first group of boutiques.